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Customer Journey Analytics: The Omnichannel Future of Adobe Analytics

Trevor Paulsen, Jen Lasser — Adobe

Imagine you could use Adobe Analytics to examine and understand the entire customer journey, from mobile app to call center to final purchase and beyond. Then imagine this analysis with unlimited precision and flexibility, dissecting behavior for individual customers or cookie IDs, and leveraging unlimited dimensions. Now stop imagining — these capabilities are available today with Customer Journey Analytics. For the first time, you can stitch and analyze cross-channel data, and surface this information in Adobe Analytics Analysis Workspace for thousands of your coworkers to access. Get the first look at how the new Customer Journey Analytics toolkit can solve use cases you've been dreaming of for years, and see the future of Adobe Analytics.

In this session, you'll do the following:

  • Learn what Customer Journey Analytics is and how it compares to your core Adobe Analytics capabilities.
  • Discover best practices for setting up Customer Journey Analytics and pairing it with Adobe Experience Platform tools, like Query Service and Data Science Workspace.
  • Walk through a step-by-step guide to solving several top analysis use cases that you’ve wished you could crack.
  • Get a sneak peek into future releases that will take your customer intelligence capabilities to the next level.

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