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High Performance DAM at Under Armour: AEM Assets in the Cloud

Elliot Sedegah — Adobe | Ben Snyder — Under Armour

Under Armour has a vision to inspire with performance solutions customers crave. To ensure that the company's digital experiences match the high quality of its products, Under Armour has relied on Adobe Experience Manager Assets and the Dynamic Media add-on for digital asset management and intelligent automation. This past year, Under Armour chose to maximize the flexibility and scale of its enterprise marketing operations and became one of the first to use Adobe Experience Manager Assets as a Cloud Service. Hear the real-world technical details of Under Armour’s migration to Experience Manager Assets as a Cloud Service and the benefits realized by doing so.

In this session, learn the following:

  • How Cloud Manager enables better quality code.
  • How to switch asset processing from Image Magik to a native Adobe Photoshop engine.
  • How to use microservices to allow greater scalability.
  • How the practice of continuous integration and continuous delivery provides a constant stream of innovation.

 

This technical session is for DAM, digital marketing, and IT practitioners interested in learning more about DAM migrations and deploying an enterprise DAM in the cloud.

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