To apply an effect to an entire layer, deselect any selected areas in the image, and then select the layer in the Layers palette.
To apply an effect to a portion of a layer, use any selection tool to select the area.
To apply an effect to text, select or create text, and use any text effect from the Content palette.
Double-click an effect.
Drag an effect to the image.
Select an effect, and click Apply.