Customer experience needs IT’s experience.

Stitching together massive data sets. Building custom integrations. Navigating compliance. All this and more is the reality of delivering a world-class customer experience and your business is relying on you. We can help.

Innovative customer experiences require an innovative tech stack.

How we help

Get it all with our demand-side platform.

Real-time customer profile.
A business with siloed data simply can't succeed in today's market. With Adobe Experience Platform, you can bring your data together into a single profile for each of your users then standardize to create real-time profiles that are ready for insights and action.

Get it all with our demand-side platform.

Establish a foundation of trust.
The way your business uses and manages data is the key to establishing trust with customers. Our products are built with privacy, security, and compliance by design, so you can help keep all your data secure, respect your customer’s data choices, and help you maintain readiness with your obligations under GDPR. Learn more about privacy at Adobe.

Get it all with our demand-side platform.

AI-driven insights for all.
To make the best customer experiences, you need to go from data to insight in milliseconds. Adobe Sensei, our AI and ML framework, makes this possible by automating mundane tasks and enabling proactive insights.

Get it all with our demand-side platform.

Use the right application for every experience.
New technologies and new possibilities are emerging every day. With our open and extensible platform, you can use any of our industry-leading applications or develop your own to connect data and creativity, content and commerce. So your business will always meet customer expectations with incredible experiences.

Explore IT Resources for Our Products

Customer experience is a complex puzzle involving many teams and technologies. We develop our products with the goal of reducing that complexity as much as possible. Below, discover resources for each product to help you do your job more easily.

Adobe Experience Platform was built from the ground up for enabling incredible customer experiences. This open and extensible platform stitches all your data together and relies on continuous intelligence to power a real-time customer profile that allows your company to deliver real-time experiences at scale.

Adobe Advertising Cloud

Learn about the following:

  • Managing advertising compliance issues.
  • Avoiding privacy and security problems.
  • Working with advertising data.
  • Hosting and implementation questions.

Adobe Analytics

Learn about the following:

  • Implementing and setting up a tracking ID. 
  • Understanding data availability and security.
  • Loading data from external sources.
  • Using data in other applications.

Adobe Audience Manager

Learn about the following:

  • Deploying the data management platform. 
  • Managing personally identifiable information. 
  • Working with petabytes of data. 
  • Watching out for performance.

Adobe Experience Manager

Learn about the following:

  • Headless vs. hybrid CMS.
  • Integrating with third-party tools.
  • Content availability.
  • Scripting information.

Adobe Campaign

Learn about the following:

  • Hosting our campaign management software.
  • Managing user authentication.
  • Integrating with third parties.

Adobe Target

Learn about the following:

  • Implementing a personalization engine.
  • Using data for personalization.
  • Developing single-page apps.
  • Hosting personalization content.

Adobe Commerce Cloud

Based on an open-source ecosystem, it extends from B2C to B2B and includes digital commerce, order management, and predictive intelligence to create any shoppable experience.

Marketo Engage

From lead management to B2B and account-based marketing, Marketo Engage provides marketing agility at every touchpoint. Transform customer experiences and power engagement from consideration to conversion and beyond.

Additional Information

Trust Center

Visit the Adobe Trust Center to see how we're working to help keep our cloud services secure and private, as well as to learn more about our readiness when it comes to regulations like GDPR.

Developer Information

Join our thriving community of developers in Adobe I/O and integrate, extend, or create apps based on our products and technologies.

Third-party Applications

Browse our library of external apps and add-ons to get the most out of Adobe Experience Cloud.


“Creative, content-rich campaigns are an integral component of Monin’s future digital marketing plans. Thanks to Magento, Monin is committed to staying connected with its customers, and to better understanding what drives their interest.” 

Todd Cummings, CIO, Monin

Monin invested in Adobe and boosted sales by 400 percent.


Related Content

Taking your IT contributions to the next level

AdTech and MarTech: A Guide for the Modern IT Pro

Let's talk about what Adobe can do for your business.

Let's talk about what Adobe Experience Cloud can do for your business.