Adobe Target
每次都利用 Adobe Target 測試和最佳化數位體驗
如大海撈針般尋覓，然後給他們一個驚喜。A/B 測試和多變項測試。個人化。AI 技術的大規模自動化。利用 Adobe Target 獲取整個自動化引擎。
Adobe Target
每次都利用 Adobe Target 測試和最佳化數位體驗
如大海撈針般尋覓，然後給他們一個驚喜。A/B 測試和多變項測試。個人化。AI 技術的大規模自動化。利用 Adobe Target 獲取整個自動化引擎。
Benefits
Take omnichannel personalization to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.
Stop guessing with A/B and multivariate testing.
Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time.
Improve every experience with AI-powered automation and scale.
AI is critical to modern optimization. Test and personalize to every visitor, applying artificial intelligence with a single click.
How we're different
Fast-track your Target expertise with step-by-step learning and recommended events.
Personalization at scale
Adobe Target allows you to actually personalize experiences at scale, with automated offers by the thousands and recommendations by the millions. A robust testing environment — with large-scale automation capability — enables you to ramp up optimization efforts quickly and optimize your experience to meet your customer's wants and your business's goals through any channel.
Unified Profiles
Gather all key data sources — online, offline, first, second, and third party — into a rich, progressive profile. These profiles power testing and personalization, feeding all profile attributes automatically into sophisticated maching-learning models powered by Adobe Sensei. Profiles are rich and open ended, and attributes can include strings, integers, arrays, and Boolean expressions that go well beyond simple true-or-false statements.
Analytics-led optimization
With Adobe Target sharing insights with Adobe Analytics, you can get answers to questions you didn't know you had. Qualify your results with Analytics based on your historical data, surfacing important insights from granular analysis. Use the audiences defined in Adobe Analytics to test and personalize in Adobe Target.
“With Adobe Target, we found the ideal balance to address different customer preferences, resulting in a 14% lift in conversion.”
