Vital marketing skills for today's digital age.

Courses that delve deep into what modes of communication truly work in today's digitally-led world. Learn how to create a bulletproof marketing plan and go-to-market strategy. Gain knowledge in aspects such as brand management, digital marketing and public relations. Get perspective on how to successfully build a brand that resonates with your customer base. 

Marketing Skills

Marketing Skills

 

Managerial Courage (85 mins)

Managing is not as easy as some people make it look, but it's also not as difficult as some others make it look. Regardless, being a good manager is hard work! Here, we look at things to consider as you consider moving into management.

 Marketing Essentials (22 mins)

To consumers, marketing can seem like a mystery. We buy things and don't realize how much marketing impacted our decision to buy this brand over that brand. For a business, marketing is an essential function. For those of us outside of the marketing department, marketing can seem complicated and confusing. Yet while it can be tricky, marketing can make your life a lot easier, and your company more profitable. In this course, we'll define marketing for the non-marketer. We'll cover marketing orientations, common marketing terms, and provide a general overview of this complicated, yet critical part of running a successful business.

Brand Management (16 mins)

Creating a brand helps you build long-term, sustainable growth. It's an ongoing process that should always be the core focus of your business, regardless of your size. A powerful brand can support any business through any environmental factor that comes along, so if your company struggles with branding, these courses will help guide you. In this program, we'll discuss building a brand, including how to define what your brand is, how that will impact your current customers, brand standards, and more.

Digital Marketing Essentials (38 mins)

Unless you're completely "off the grid," you're interacting with digital marketing all day, every day. So how are YOU reaching out to YOUR customer? What prompts, nudges, and invites should you have out there? And where? "Follow" us through this course, and we'll help you figure that out! We'll start with a general scroll-through and then go through each component... click, click, click!

Marketing Strategy (20 mins)

Author Lee Bolman said, "A vision without a strategy remains an illusion." Having a strategy is important, but what is a strategy? Here, we'll look at Defining a Strategy, Developing a Strategy, Developing a B2B Marketing Strategy, Defining Your Target Audience and Measuring Your Marketing.

Marketing - Public Relations (24 mins)

According to the Public Relations Society of America, or PRSA, Public Relations is defined as a strategic communications process that builds mutually beneficial relationships between organizations and their publics. The goal of Public Relations is to receive free editorial coverage. This can happen in two ways: press releases and company mentions. We're going to talk through those scenarios throughout this course.

Please note that these courses are in English. Some may have captions available in German, French or Spanish.