Make more of mobile.
Mobile is everything today in marketing. More and more, the mobile device is a customer’s primary point of interaction with your brand, so it’s critical that you not only gain insights about mobile behavior, but can act on those insights as well. In many situations, however, the ability to take advantage of mobile has required a number of different solutions, which don’t always play well together.
With Adobe Analytics, mobile analytics is built into the product, just one of the many channels you can gather data from. But we don’t stop there. With the Mobile Marketing Add-on —available for free with the Mobile Core Services SDK — you can automate mobile marketing insights, triggered by insights you get from Adobe Analytics.
Mobile app acquisition tracking
Measure acquisition tactics for your mobile apps to know which campaigns are working, then use data to make the right spending choices accordingly.
Mobile app messaging
Monitor location-aware experiences such as GPS or beacons to identify customers within definite geographical areas (i.e., geofencing) and target them with the right message.
Adobe Experience Cloud integration
The Mobile Core Service SDK works with other Adobe products, like Audience Manager, Target, Campaign, and Adobe Advertising Cloud to create a one-stop mobile shop for marketing.