Analytics should do more than gather. It should act.

You’ve got standard analytics. You’re collecting data. But what you do with that data makes all the difference. It’s no longer enough to simply collect visits and clicks. Organizations need to better understand customers through segmentation, cross-channel analysis, audience enrichment, and prediction. We call this customer intelligence — and it’s what turns insights into action.
Analytics should do more than gather. It should act.

Customer Analytics: are you a Leader or a Laggard?

Poor understanding of and investment in customer analytics could impact the survival of your business – learn what you need for your future success in this report.

Be the fastest to insights and actions.

You shouldn’t have to wait for data scientists to interpret your analytics data. Your customers won't. When the intelligence is accessible, everyone in your organization can move more quickly to action. Start with a 360-degree view of your customers, add machine learning and artificial intelligence, and move from simple web analytics to delivering experiences in real time with true customer intelligence.
Web Analytics
Web analytics.
Organize vast streams of data, traffic, and site navigation patterns into crisp visualizations and reports.
Marketing Analytics
Marketing analytics.
Use artificial intelligence and machine learning to discover hidden opportunities and act fast.
Audience Analytics
Audience analytics.
Build unique audience profiles to identify your most valuable segments and use them across channels.
Mobile Analytics
Mobile analytics.
Know why they come to your apps, why they stay, and how to keep them coming back.
Make it predictive
Make it predictive.
Data no longer just informs, it predicts. Get answers to the questions you don’t even know to ask.


Data is more than a numbers game. It’s game changing.

Your proprietary data is becoming your biggest asset. It’s changing the way investors calculate business value and transforming how businesses achieve success. Read Put Data at the Centre of Your Business to see just how valuable your proprietary data is.

How top brands are succeeding with analytics.


Stronger analytics for stronger relationships.

Nissan uses Adobe Experience Cloud to empower their employees to create compelling, personalized experiences based on real-time physical and digital customer information.

Simplifying the pursuit of leisure.

Multinational travel and tourism company simplifies customers’ pursuit of leisure by understanding their needs and delivering relevant content across multiple channels.

We give you smarter analytics with customer intelligence.

We help you strengthen your analytics by empowering your insights to act. Adobe Analytics Cloud is the core intelligence engine that powers experiences for your business. It makes your analytics understandable and accessible to everyone in your organization, uses precise segmentation to understand the best way to reach high-value audiences, and gives you an objective view of the entire customer journey. All in real time.

Who is listening? - Stop guessing and start learning!


Customer Analytics let’s you make informed decisions, target and measure the impact on high value segments within your audience – Start pulling your online and offline data together and gain the insights to do this.

See analytics in action and how you can get started.

Customer Intelligence
Get a 360-degree view of your customers.
Personalised experiences
Know what your customer wants and needs at any moment, then deliver it consistently and across every channel.