Adobe Advertising Cloud 101
Inside Adobe Advertising Cloud—game changing advertising technology.
Today, it’s vital to increase new customer volume, improve the quality of those accounts, and prove ROI in an era where transparency is king. Adobe Advertising Cloud makes all of this possible. By unifying and automating all media, screens, data, and creativity at scale, Adobe Advertising Cloud lets you deliver truly remarkable in context advertising experiences that convert prospects into customers. See what Adobe Advertising Cloud can do for you.
Advertising at Adobe
Adobe Advertising Cloud is comprised of four products: DSP, TV, Search, and Creative. Individually, they’re remarkable. Combined, they’re powerful. When integrated with other Adobe solutions, they’re totally transformative.
DSP & TV.
Manage all your media strategies across digital and TV to deliver better ads for every audience. Advertising Cloud DSP is the first and only independent demand-side platform that brings cross-screen and cross-channel integrations for planning, buying, measurement, and optimisation. It’s the only omnichannel DSP that supports all forms of TV (linear, addressable and connected), video, display, native, audio, social and search campaigns.
Search.
Bring the best data science to your search. Use AI and data integrations to make your search marketing about strategy instead of guesswork. Advertising Cloud Search, powered by Adobe Sensei artificial intelligence, brings you comprehensive search management by automating search, shopping, and retargeting campaigns. It’s the only search that offers model transparency and accuracy reports that give insight into actual performance rather than just forecasts for clicks, cost and revenue.
Creative.
Streamline the creation of meaningful ad experiences that resonate with your audience. Advertising Cloud Creative uniquely brings together designers and marketing professionals in a self-serve, intuitive interface. The direct integration with our creative apps enhances collaboration between your ad production and media teams, so you can automatically create thousands of ads at scale. Target, sequence, iterate and optimise personalised ad experiences for your audience.
How we’re different
-
Independent and transparent. The media buying platform you can trust.
We aren’t tied down to any special interests that may lead us away from serving you and your needs. We don’t own media or make money from publishers, nor do we share or tie down your data. We believe advertisers deserve to know exactly where their money is going and we're the industry leader in brand safety and media quality. We don't hide behind a murky supply chain. Marketers deserve and should expect total accountability. Which is exactly what we're making happen. -
-
-
Unified. The only truly omni-channel DSP.
We're the only truly omnichannel DSP, supporting TV, video, display, native, audio, social, and search campaigns in a single workflow. So, you can tap into all your channels for holistic planning, buying, managing, and optimising — including premium and private deals — for better results and greater audience reach.
-
Connected. Nobody knows data like us.
We connect otherwise disparate data sources for analysis and segmentation to help you truly understand your audiences. And then, we help you act on those insights with unified, coordinated campaigns through all your media and marketing channels. -
-
-
Personalised. Art and science together. At scale.
Enable real-time, personalised ad experiences by integrating content and data. Our one-of-a-kind integration with Adobe Creative Cloud assets makes collaboration between design and marketing teams a reality. Activate ad creative across media buys and measure performance end-to-end. Combine customer and performance data with Adobe Experience Manager Assets to optimise creative and keep it consistent across marketing campaigns.
-
Ai + Sensei. Maximise conversions with predictive modelling.
Use artificial intelligence to maximize conversions by implementing recommendations for the optimal mix based on goals and budget. Predictive modelling powered by Adobe Sensei tells you what’s most likely to happen based on the scenarios you set up. By forecasting the future viewing habits of your audience, the AI-powered engine selects the right path, and even makes the tough trade-off decisions — on audience, device, geography, and time. The result is an increase in your conversions with the exact same budget, or you can even lower your budget while maintaining your current conversion rate. -
There’s magic in the martech stack
The magic of our unified marketing technology stack is in the seamless integrations that let you collect, analyse, and activate your data to the fullest.
Adobe Audience Manager
Satisfy your experience-hungry customers. By integrating Adobe Audience Manager with Advertising Cloud you ensure the development of a more complete audience profile. Audience Manager collects and merges data from practically any source. It’s built to easily overcome common challenges for data segmentation and activation.
Together, you can spend less time worrying about delivery and finding the right audiences. Audience Manager boasts real-time syncing to enable a 90 percent match rate. This equates to less than 10 percent customer targeting opportunities lost, in comparison to 50-60 percent from other DSPs.
Adobe Analytics
Adobe Analytics helps you integrate data from virtually any channel – including web, mobile, video, IoT, app, social, and more – into your predictive modelling, ensuring you continually make the right choices. Plus its powerful integration with Adobe Sensei allows you to take advantage of everything big data has to offer at unprecedented speeds.
High-value users captured through Adobe Analytics are segmented and delivered to Advertising Cloud via server-to-server integration, while key mid-funnel metrics and user-behaviour are transferred directly between solutions for constant learning.
Creative Cloud
The integrations from Adobe Advertising Cloud and Creative Cloud enable designers to create custom templates so everything stays on brand. Marketers are able to directly edit the on-brand assets and maintain full control over their campaign strategy, from offers and headlines, to call-to-actions and images. This dynamic collaboration gives businesses the creative scale they need to stay one step ahead in today’s market.
“Adobe Advertising Cloud lets us readily evaluate and improve how each channel is performing. With that information, we can fine-tune our channel mix and invest appropriately in each for the best possible ROAS.”
Christopher Jowsey, Senior Manager of Web Ecommerce for Australia and, New Zealand, Lenovo
Results
- Increased revenue by 175%, and total conversions by 53%
- Reduced CPC by 36% year over year
- Achieved an ROI of 20:1 on SEM bidding