How Adobe Advertising Cloud compares to our competition.

How Adobe Advertising Cloud compares to our competition.  

Adobe Advertising Cloud is the only end-to-end media buying platform, but we stand out from our competition in a number of other ways. Take a look.

Get our free guide on the top evaluation criteria when selecting an ad tech solution.

Everybody else

Adobe Advertising Cloud


Omnichannel advertising

They are not truly omnichannel and typically lack one or more key advertising channel.

Adobe is a recognized leader in cross-screen and cross-channel integrations, with unique differentiators in linear TV and social.

Advertisers can tap into all channels for holistic planning, buying, managing, and optimizing — including premium and private inventory deals — with one interface.


Brand safety and media quality

They struggle to ensure brand safety, may not have depth of coverage, and can be harder to implement.

We believe we have an obligation to provide our customers with solutions that are secure, transparent, and in accordance with their values. We deploy a multi-pronged approach that includes proprietary technology and third-party integrations for verification, filtering, pre-bid blocking, site safety, content quality controls, and anti-ad fraud programs.


Independence and transparency

If they own and operate media properties, this could cause a conflict of interest between their buy-side and sell-side. Which means, they can’t offer the level of performance or economic transparency and control you deserve.

We do not own media properties that we monetize with ad space and therefore can be 100% aligned with our customer’s best interest to help them optimize ad budgets and strategies.

We provide full performance and economic transparency and control to advertisers, including complete supply-chain transparency.


Creative management

They have limited ability to offer any integration with creative production and management technology.

We have a native creative management platform, Advertising Cloud Creative, that shares the same user and contextual targeting data as our DSP. This means creative can be versioned off the same user/segment definition as the DSP that is used to buy media, which equates to more accuracy and less waste.


Select


Prime


Ultimate


If you're an enterprise that has ... 

An emerging analytics practice 

A mature analytics practice

An advanced analytics practice 

Ad hoc analysis with Analysis Workspace
Drag-and-drop any number of data tables, visualisations and components (channels, dimensions, metrics segments and time granularities) to a project.

Rules-based attribution 
First touch, last touch etc. 

Off-line data integration
Integrate data from a CRM system or any other source of online or off-line enterprise data (e.g. loyalty programme levels) as an added analysis dimension.

3

15

200

Advanced segmentation with Segment IQ 
Discover the most statistically significant differences among segments through an automated analysis of every metric and dimension. 

Anomaly detection 
Automatically find unexpected trends in your data. 

Contribution analysis
Discover hidden patterns in your data to explain statistical anomalies and identi fy correlations behind unexpected customer actions. 

10 Tokens (Runs)

20 Tokens (Runs)

Additional predictive tools
Advanced insights powered by statistical modelling and machine learning.

Optional

Optional

Optional

Algorithmic attribution
Use machine-learning to assign attribution across the different channels. 

Optional

Optional

Optional

Pricing

Adobe Analytics Select 

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Adobe Analytics Prime  

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Adobe Analytics Ultimate 

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Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Prime

Multichannel analytics for enterprise.
Understand your customers, find new insights and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.

Everybody else
They are not truly omnichannel and typically lack one or more key advertising channel.

Adobe Advertising Cloud
Adobe is a recognised leader in cross-screen and cross-channel integrations, with unique differentiators in linear TV and social.
Advertisers can tap into all channels for holistic planning, buying, managing and optimising — including premium and private inventory deals — with one interface.

Everybody else
They struggle to ensure brand safety, may not have depth of coverage and can be harder to implement.

Adobe Advertising Cloud
We believe we have an obligation to provide our customers with solutions that are secure, transparent and in accordance with their values. We deploy a multi-pronged approach that includes proprietary technology and third-party integrations for verification, filtering, pre-bid blocking, site safety, content quality controls and anti-ad fraud programmes.

Everybody else
If they own and operate media properties, this could cause a conflict of interest between their buy-side and sell-side. Which means, they can’t offer the level of performance or economic transparency and control you deserve.

Adobe Advertising Cloud
We do not own media properties that we monetise with ad space and therefore can be 100% aligned with our customer’s best interest to help them to optimise ad budgets and strategies.
We provide full performance and economic transparency and control to advertisers, including complete supply-chain transparency.

Everybody else
We have a native creative management platform, Advertising Cloud Creative, that shares the same user and contextual targeting data as our DSP. This means creative can be versioned off the same user/segment definition as the DSP that is used to buy media, which equates to more accuracy and less waste.

Adobe Advertising Cloud
We allow you to collect data from a wide range of channels, including voice, OTT, audio and the Internet of Things. And we give you access to all this data all the time, every time.

Dynamic creative is a part of programmatic. It's in its nature

Read our Brilliant Advertising guide to learn five ways to overcome the challenges of programmatic ads.

Learn more

All benefits

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Let’s talk about what Adobe Advertising Cloud can do for your business.

Let’s talk about what Adobe Advertising Cloud can do for your business.