Creative Director Confessions

Create Consistent Experiences with Creative Cloud Libraries


What it’s like being a Creative Director. The unfiltered truth.


The media landscape has changed dramatically over the past decade, and it doesn’t look like it will slow down anytime soon. So what does this mean for you as a creative leader? To find out, we asked more than 500 Creative Directors around the world how they cope with the fast turns, their current workflow and their view on the future of creativity.





  • USB: Content Velocity
  • Creative Cloud lets you work 10x faster.

    7/10 Creative Directors confirm that deadlines have become shorter. Still, you are expected to deliver compelling content for multiple devices across various channels on a daily basis. It’s the new reality. Luckily, Adobe Creative Cloud for enterprise can help. Unlocking its full collaborative potential will increase your teams efficiency by up to 10X.
  • Staying on brand made simple with Creative Cloud libraries.

    Keeping everyone on brand is a tough job. According to our survey, 4/10 Creative Directors admit they have never read an entire brand guideline. With Creative Cloud Libraries, every update to your brand guideline is instantaneous to each user. Directly inside their favorite apps. Regardless if they read the latest guideline or not.
  • USB: Creative Cloud Libraries
  • USB: Creative Cloud Files
  • Creative Cloud Assets makes sharing project files easy.

    Sharing files across teams, time zones and global offices is a messy job. According to the survey Creative Director Confessions, 7/10 still use anything from e-mail to USB-sticks to share files, resulting in files being lost or inaccessible. With Creative Cloud Assets, it’s easy to share project files, wherever you are. Everything is connected with access to up-to-date files and templates on any device. And, of course, materials are securely encrypted, during sharing, storage and editing.
  • Stop searching for the latest with version control in Creative Cloud.

    Almost 50% of all Creative Directors have files named ’final_final_final’. But there's no need to create new files for every new idea. With version control in Adobe Creative Cloud, you can keep everyone up-to-date, with easy access to each round of updates. All edits can be modified or rolled-back at any point, without loss of information, making it easier to stretch your team's creativity, and quickly reel it back in.
  • USB: Version Control in Creative Cloud

Get the most out of your tools.

This data is statistically secured through a global survey with over 500 respondants.