Make it.

Where innovation meets imagination

Watch the on-demand content from Adobe's Make it. London event, an exclusive B2B event for creative and marketing leaders that took place in April 2024.
Explore Adobe’s vision for the future of creative technology and our latest Generative AI innovations with Adobe Firefly, designed to transform your content strategy into something faster, more dynamic, and perfectly on-brand.

Generative AI: From Playground to Production

Keynote by David Wadhwani, President, Digital Media, Adobe, covering:


  • The evolution of AI and its impact on businesses
  • Key learnings from Adobe MAX London
  • Architecture of Adobe Creative Solutions for Businesses
  • The full suite of Firefly Models 

End-to-end creative workflow

Adobe vision demos by Celeste Menich, Strategic Development Manager, Adobe and Matthew Mifsud, Senior Solutions Consultant, Adobe

  • Create moodboard using Adobe Stock and Adobe Firefly  
  • Create on-brand assets using custom models in Adobe Firefly 
  • Automation to create 96 banner variations using Adobe Firefly Services 
  • Object Compositing for tweaked social backgrounds  
  • Create social posts quickly and easily with Adobe Express 

Q&A with David Wadhwani and Claire Darley

David Wadhwani, President, Digital Media, Adobe answers questions live from the audience at Make it. London.
Moderated by Claire Darley, SVP Worldwide Field Sales & Customer Support, Adobe​.

Unleashing creative potential in today’s dynamic landscape

Panel session, moderated by Claire Darley, SVP Worldwide Field Sales & Customer Support, Adobe​. 

  • Sabrina Godden-Tuma, Global Creative Director, Vodafone​ 
  • Rich Staplehurst, Creative Director, Moonbug Entertainment​