LONDON

Make it.

Where innovation meets imagination

Generative AI: From Playground to Production

Keynote by David Wadhwani, President, Digital Media, Adobe, covering:

 

  • The evolution of AI and its impact on businesses
  • Key learnings from Adobe MAX London
  • Architecture of Adobe Creative Solutions for Businesses
  • The full suite of Firefly Models 

End-to-end creative workflow

Adobe vision demos by Celeste Menich, Strategic Development Manager, Adobe and Matthew Mifsud, Senior Solutions Consultant, Adobe
 

  • Create moodboard using Adobe Stock and Adobe Firefly  
  • Create on-brand assets using custom models in Adobe Firefly 
  • Automation to create 96 banner variations using Adobe Firefly Services 
  • Object Compositing for tweaked social backgrounds  
  • Create social posts quickly and easily with Adobe Express 

Q&A with David Wadhwani and Claire Darley

David Wadhwani, President, Digital Media, Adobe answers questions live from the audience at Make it. London.
Moderated by Claire Darley, SVP Worldwide Field Sales & Customer Support, Adobe​.

Unleashing creative potential in today’s dynamic landscape

Panel session, moderated by Claire Darley, SVP Worldwide Field Sales & Customer Support, Adobe​. 

  • Sabrina Godden-Tuma, Global Creative Director, Vodafone​ 
  • Rich Staplehurst, Creative Director, Moonbug Entertainment​