“I’ll always create a mood board of inspiration. But a lot of times when I have a client come to me, they already have a mood board in mind, so then we’ll kind of hash it out together,” says Hine. “Print out your mood board for the shoot day. Because we live in such a digital age, it’s refreshing to see the vision we’re trying to capture pinned up on the wall.”
Work out the details.
When you’ve got the mood and aesthetic planned, it’s time to get into the specifics. In addition to packing the right equipment, bringing the right props and finding the perfect space, you’ll probably need to fill in some paperwork. If you hire models or rent space for the shoot, you’ll need release forms — like model releases and property releases. These forms can protect your client and ensure everyone is fairly compensated.
Editorial photography tips and tricks.
Focus on the story.
During the photoshoot, always keep the narrative at the forefront. “Evoking a feeling is an important part of the editorial process. It should feel personal to the story,” says Lopez. You want the imagery to be an extension of the story, so make sure that you follow your shot list and stick to your plan.
Always be respectful.
“Editorial work is a privilege. You’re coming into people’s space and it’s a privilege that someone is letting you into their home or into their world. And you have to respect that environment, that space and the people that you’re working with,” says Lopez. From the stylist to the creative director to the model, be sure you’re always friendly and respectful of everyone on set. This puts everyone at ease and lets you work more organically and collaboratively with your peers.