1. Practise, practise, practise.
Practise in your house or your friends’ homes, or go to churches or public buildings to gain experience capturing different architecture – so you’re prepared for any type of property shoot.
2. Work with people.
Estate agent photography is about selling properties, so the art of working with homeowners is where you can succeed or fail. This can mean building up your soft skills and cultivating a professional persona for dealing with your clients. Everyone will have slightly different requirements.
3. Get feedback.
Once you’ve done a few shoots, be sure to ask for feedback. See what your colleagues, clients or peers liked about your work and ask about areas requiring improvement. Photographing real estate takes time and practise to master, so keep pushing yourself to improve.
4. Tailor your services.
Some properties will be large, high-priced or otherwise remarkable, and therefore require many photographs. Others will only need 10 or 15 snaps. Consider adapting the time spent on each property so you can fulfil the needs of each.
5. Be honest about time.
Be mindful of the time you’re spending on each shoot, as it can pay dividends in the long run. Don’t forget the time involved in Adobe Photoshop or Lightroom post-processing.
“It’s how you arrive at a home and operate with the agent or the client. That’s a big part of what your style is as a business and as a real estate photographer.”
Photographer Gregory Boone
Tips and tricks from Adobe’s partners.
We asked our experts for their top tip to master property photography as a professional – and here’s what they told us:
Photographer Gregory Boone says don’t try and trick the buyer: “If you’re in a kitchen, and your camera is up high pointing down, it feels like you’re trying to make that kitchen look bigger than it is.”
Interior and estate agent photographer Crosby Dove warns of overly wide lenses: “It’s easy to accidentally get some barrel distortion, where the ends of the photos start to round or curve.”
Experienced property photographer Jillian Lancaster advises that you “value your time, value your money, create a business plan, and don’t give away your work for free.”
She also recommends learning to adjust your photography style to changing home trends: “When I first started, the colour palettes [in houses] were rich reds and dark blues and greens. Now everything is just painted white.”