Digital or Bust

Navigating Change in Manufacturing

Upcoming webinar  |  2pm(CEST) on Thursday 11th June  | 60min | Free of charge

Traditionally, many manufacturers have been heavily reliant on conventional offline marketing: such as trade shows, catalogs, printed spec sheets and in-person sales calls. The drive for change was not as critical. The adage: “if it isn’t broken don’t fix it” was the rule. At best some tried to support the old normal by making small digital tweaks.

That has all changed. Today, we even need to be capable of running on Digital Only.

Why you should attend the webinar: get the blueprint!

Navigating the new normal will require that digital is central to your marketing and change strategy. Join us to learn how to apply the required change in a scalable and feasible way:

  • Orchestration: why it’s more than replacing offline by online tactics
  • Technology: how Marketing Automation can be the platform for transformation
  • Sales: why reps are better served than before
  • Alignment: how it is indispensable for IT, marketing and sales 

Next to guidance, the webinar also aims to share how Sandvik Coromant, one of the leaders in the manufacturing industry has been building organisational resilience:

  • How they planned for and rolled out Adobe Marketo Engage
  • How product release schedules no longer drive their marketing
  • How their targeting and customer engagement vision evolved
  • What impact it had on their marketing department set up

You will also have the opportunity to ask questions and request a further focused discussion.


Webinar time & Date: 14:00 (CEST), Thursday 11th June 2020
Duration: 60 minutes
Dial-in details will be sent in the confirmation letter

Sign up today! You will receive a confirmation email with details to connect to the webinar.


Michael Plimsoll

Michael Knudsen
Senior Solution Consultant: Adobe

Michael Plimsoll

Jenny Fernqvist
Head of portfolio and Content Marketing: Sandvik Coromant

Michael Plimsoll

Koen De Witte
Managing Director: LeadFabric

SANDVIK Coromant