The Data Clinic: Data & Technology Within a World of Change

Upcoming webinar  |  21 May 2020, 2pm (GMT+1)  |  Free of charge

The world is going through the biggest health and economic crisis in peace time, and the impact is everywhere. As the pandemic continues to scale, businesses continue to seek best practices in how to deliver trusted customer engagements - during the immediate climate, and in the near future.

Yet, this is no easy feat. From governmental regulations to the demise of the third-party cookie, Covid-19 follows a long line of complexities and challenges.

The Data Clinic is designed to provide solutions and advice for businesses looking to turn these very real challenges into opportunities. Through our in-depth research into past, present and future struggles with data and technology, our team of experts will share guidance on how best to safeguard against future threats:

• Changing budgets and managing priorities
• Where to start with building a data strategy
• How to prepare for the future

Umberto Torrielli, Co-founder and CSO at Silverbullet, plays host for the first ever edition of the Data Clinic, with an all-star line-up including Steve Allison, Audience and Platform Evangelist at Adobe, Sandy Ghuman, SVP Data Strategy at Silver Bullet, as well as special guests from well known brands. The 50 minute Data Clinic will close with an open Q&A for all live attendees.

Related to products such as: Adobe Audience Manager, Adobe Experience Platform, Adobe Analytics


Michael Plimsoll

Umberto Torrielli
CSO, Silver Bullet

Umberto holds over 14 years’ experience within the digital marketing and data technology landscape. His career experience spans across the agency landscape, publisher ecosystem and the adtech marketplace. His technical expertise included business advisory management at video-centric technology platform, FreeWheel, and leading technical services for Oracle (BlueKai), the marketing cloud and data management platform. In 2016, Umberto co-founded Silverbullet with business partners, Simon Theakston, and Ian James.

Umberto brings a unique technical proficiency of the customer data and technology landscape, having architected data-driven transformation projects and deployed several dozens of migrations and implementations of SaaS solutions across varying tech stacks. His expertise is truly second to none.

Michael Plimsoll

Sandy Ghuman
SVP Data Strategy, SBDS Group

Sandy holds 20 years’ experience within digital marketing and data technology, building her career across companies such as Yell, Experian and most recently Sky. Sandy is passionate about leveraging data and technology to customise consumer experiences and has the skills to drive digital targeting capabilities and audience management with proficient understanding of the marketing and advertising cloud marketplace.

Sandy has a passion for all things data and joined SBDS Group in July 2019 to run their global data strategy division. Sandy brings a wealth of knowledge, skill and understanding to the SBDS Group, and will be responsible for the data strategy and implementation for all the businesses clients. 

Michael Plimsoll

Alan Ngai
Senior Product Manager, Bidstack Group PLC

Alan joined Bidstack as Senior Product Manager in 2019. He has a vast wealth of knowledge and experience having worked in AdTech for almost 10 years. Previously he was Global Product Marketing Manager at Grapeshot prior to becoming Commercialisation Director, EMEA at Oracle Data Cloud post acquisition. He oversees all product strategy, development and activation for programmatic and demand focused features within Bidstack, working with local and global partners on strategic development.

Michael Plimsoll

Steve Allison
Head of Product marketing, Audience & Data Technologies, Adobe EMEA

Steve has worked as a technical and digital marketing professional for over 20 years, with extensive experience of defining strategic product direction; devising and implementing go-to-market and long-term audience-centred marketing and experience strategies, as well as developing and executing sales and field training.

Today, Steve heads up product marketing for Adobe’s audience and data platform technologies in EMEA – advising partners and clients how to create audience-centric strategies for digital marketing, experience business and the data platform requirements needed to make it a real-time reality.

Michael Plimsoll

David Amodio
Deputy Head of Digital and Innovation, Channel 4

David is responsible for delivering revenue across All 4, Channel 4’s digital estate, as well as its third-party video business. In 2015 David launched Europe’s first programmatic broadcaster buying platform, Premium Video Exchange (PVX) which in 2019 evolved into M4RKETS enabling more sophisticated buys. He is also responsible for All 4’s Innovation product suite ENG4GE which offers advertisers the ability to personalise campaigns and deliver data led creative.

Previously, David oversaw 4 Sales creative strategy and in 2016 launched PL4Y, 4Sales creative approach which works with brands to deliver award winning work through a collaborative workshop approach. 

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