Join Adobe at on 15 February 2018 and learn how to get on the path to digital transformation.
The opportunity for brands has never been greater through digital and mobile customer relationships, but successful digital transformation requires brands to work differently. Becoming an Experience Business requires combining creativity, marketing expertise and data, with much greater collaboration across functions - and doing so with the velocity required to fuel all the personalised touchpoints that are necessary for your brand reach.
Join this session as we discuss:
· Collaborating with your creative partners – internal design teams and external agency partners
· Getting content from creative tools like Adobe Creative Cloud in to your content management system
· Moving to Enterprise DAM and the promise of consistent content regardless of channel or output
· Managing assets for emerging channels and devices e.g. IoT, screens etc.
· The value of UGC and its role in the digital experience
Date: 15 February 2018
Location: The Bulgari Hotel, Knightsbridge
Registration & Breakfast: 8:30am
Refreshments & Networking: 10:30am