An industry knowledge sharing event providing an opportunity for industry peers to network and share experiences on key issues in the retail sector – specifically in data-driven marketing. You will leave with an understanding of how other brands are solving these key issues and with suggestions from industry leading service providers, Acxiom and Adobe, take practical insights and ideas back to your business to apply.
During the session you will hear from:
- Lisa Andreou, Business Director, Acxiom who will mediate the session and present the findings from industry research “3 Fundamentals of Data-Driven Marketing – why retail marketers struggle with them and how to get them right”.
- Steve Page-Smith, Senior Product Manager – Data, McDonalds on how he’s transforming the application of data to drive reporting, operational performance, improving customer experience and ultimately growing sales through smarter marketing.
There will be time for a Q&A session and networking.
Where & When
Date: 20th November 2019
Time: 8:30am – 10:30am
Adobe, Customer Experience Centre, 1 Old Street Yard, London, EC1Y 8AF
By submitting you agree that your details will be shared with Adobe partner Acxiom.