You want to increase new customer volume and improve the quality of those accounts, you also need to prove ROI in an era where transparency is king. Adobe Advertising Cloud makes all of this possible. By unifying and automating all media, screens, data, and creativity at scale, you can deliver truly remarkable in context advertising experiences that convert prospects into customers.
The Rule of Three
Adobe Advertising Cloud is comprised of three products, The DSP, Search and Creative. Individually they are remarkable, combined they are powerful, when integrated with the other Adobe solutions, they are totally transformative.
Manage all your media strategies across digital and TV to deliver better ads for every audience. Advertising Cloud DSP is the first independent demand-side platform that brings cross-screen and cross-channel integrations for planning, buying, measurement and optimisation. It’s the only omnichannel DSP that supports all forms of TV (linear, addressable and connected), video, display, native, audio, social and search campaigns.
We bring the best data science to search. Use AI and data integrations to make search marketing about strategy instead of best guesses. Adobe Advertising Cloud Search powered by Adobe Sensei artificial intelligence brings you the most comprehensive search management through the automation of search, shopping and retargeting campaigns. Only we offer model transparency and accuracy reports that give insight into actual performance rather than just forecasts for clicks, cost and revenue.
Streamline the creation of meaningful ad experiences that resonate with your audience. Adobe Advertising Cloud Creative uniquely brings together designers and marketing professionals in a self-serve, intuitive interface. The direct integration with our creative apps enhances collaboration between your ad production and media teams, enabling you to automatically create thousands of ads at scale. You can target, sequence, iterate and optimise personalised ad experiences for you audience.
How we’re totally different
“Adobe Advertising Cloud lets us readily evaluate and improve how each channel is performing. With that information, we can fine-tune our channel mix and invest appropriately in each for the best possible ROAS.”
Christopher Jowsey, Senior Manager of Web Ecommerce for Australia and, New Zealand, Lenovo
- Increased revenue by 175%, and total conversions by 53%
- Reduced CPC by 36% year over year
- Achieved an ROI of 20:1 on SEM bidding
There’s Magic in the Martech stack
The magic of a unified Martech stack is in the seamless integrations that enable you to leverage your data to the fullest.
Adobe Audience Manager
Satisfy your experience-hungry customers, an Adobe Audience Manager and Advertising Cloud integration ensures you can develop a more complete audience profile. Audience Manager collects and merges data from practically any source. Built to easily overcome common challenges for data segmentation and activation.
Adobe Analytics helps you to integrate data from virtually any channel, including web, mobile, video, IoT, app, social, and more into your predictive modelling, ensuring you continually make the right choices. A heavy integration with Adobe Sensei allows you to take advantage of everything Big Data has to offer at unprecedented speeds.
Adobe Advertising Cloud and Creative Cloud integrations enable Designers to create custom templates that ensure everything stays on brand. Marketers can then make edits direct to the already on-brand assets, maintaining full control over campaign strategy, including offers, headlines, call-to-actions, and images. This dynamic collaboration gives businesses the creative scale and velocity they need to get and stay ahead in today’s market.