Delighting customers through personalised digital experiences
Customers increasingly expect relevant, engaging experiences from the brands they choose to interact with. Marketers need to create compelling content and deliver personalised experiences to stay relevant in the moment. Research shows that many organisations are looking to personalisation technology and strategies to help them deliver on the idea of a differentiated customer experience that sets them apart from the competition.
In this exclusive roundtable, we will consider what it takes to provide a truly personalised experience in a peer-to-peer environment.
Join Adobe and a group of your peers for this exclusive event, where we will cover:
- How to design a personalisation strategy
- The people, process and technology considerations you will need to succeed
- How to use data and analytics to drive personalised cross-channel experiences
- Getting buy-in from your organisation and overcoming internal obstacles
Location: The Nobu Hotel
Date: Tuesday, 24 October 2017
Time: 8:30am – 11:00am