Roundtable: Maximising ROI from Campaign Management

with guest speakers from William Hill and Skipton
Building Society

Adobe and their partner Celerity, an Adobe Campaign specialist, are hosting a roundtable for Marketing leaders looking to understand how to maximise ROI from one-to-one campaign management. Special guests from William Hill and Skipton Building Society will share their stories of using Adobe Campaign to deliver incredible results such as increased outputs with less resources, increased sales and better customer experiences. Aimed at Marketers responsible for CRM and Customer Marketing, you can expect to receive tips on automation and personalisation at scale.
 
 
Itay Havshush – Head of Campaign Management at William Hill
Itay lead a team of six experts, providing insight and advice to a team of 40 CRM planners on how best to maximise campaign success with available Adobe marketing technology and processes. He has developed a cutting edge platform deployed in Adobe Campaign for a smooth CRM execution which includes a number of bespoke set-ups that allows non-technical personnel to deploy campaigns, adhering to their commitment to Responsible Gambling legislations.  
 

 

 

Rebecca Allsop – Head of Customer Strategy & Planning
Becky is the Head of Customer Strategy & Planning at Skipton Building Society. She has a strong background in Data, Analytics and Insight and was highly influential in Skipton BS buying the Adobe marketing suite, setting their operation up from scratch.
 
 
Orna Ni Dhuibhinn – Marketing Automation Specialist at Skipton Building Society
Orna is a Marketing Automation Specialist  at Skipton Building Society. She was the first person to deploy a personalised email using Adobe Campaign and during her time at the Society has grown from a novice user to a SME in using multi-channel marketing communications and strategy.
 
 
Key Takeaways
 
  • Real stories from two amazing brands
  • A better understanding of Adobe Campaign features and benefits
  • Advice and guidance on automation and personalisation at scale
  • Networking with like-minded peers
Where & When
Date: Monday 6th April
Time: 1.45pm – 5.00pm
The Gennaro Room, Groucho Club, 45 Dean Street, London, W1D 4QB



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