Adobe & Retail Week Roundtable
Thursday 6 April, 2017

Adobe Event
Moving Beyond Click and Mortar: 5 Steps to Experience Excellence, recognises that retailers are increasingly starting to blend the best of their digital and physical channels to set themselves apart. They’re ultimately building experiences that put customers’ needs front and centre.

In partnership with Retail Week, Adobe is hosting a roundtable breakfast to discuss the practicalities of implementing the five key steps towards becoming an experience business.

We’ll discuss the how these 5 steps to Experience Excellence might play out in your organisation:
  1.   Become customer-first, not channel-first
  2.   Connect micro-moments to create omnichannel experiences
  3.   Be a storyteller first, a marketer second
  4.   Make your shopping experience effortless
  5.   Differentiate your experiences with digital innovation.

This session is primarily designed for, but not exclusive to, digital, ecommerce, customer experience and marketing managers or directors working in the retail, manufacturing or CPG sector. Discussion will be chaired by the Content Marketing Editor of Retail Week magazine and Adobe’s Product and Industry Marketing Lead, EMEA.
Retail Week
Thursday 6 April 2017


Registration & Breakfast: 8.30
Roundtable Discussion: 9.00-10.30
Refreshments & Networking: 10.30 – 11.00

The Bvlgari Hotel
171 Knightsbridge

Places are limited - please register now to avoid disappointment.