Over the course of 2 hours we’ll be discussing the key digital trends effecting CPG/ FMCG brands in 2019 and beyond. The event will look at digital performance, maturity, capability and what great really looks like. We’ll also be exploring how brands are embracing digital transformation in advertising. Driven by media fragmentation and data explosion, the focus needs to shift from delivering Ad Exposures to Ad Experiences.
Adobe is uniquely positioned to help brands deliver the experiences that consumers demand by fully optimising data, creative and media strategies - truly reaching the right user, at the right time, with the right message.
Agenda with presentations from Unilever, Adobe Ad-Cloud and Digital Strategy Group:
1. Adobe Digital Strategy Group – CPG Insights
Sharing analysis around key insights and challenges for the CPG vertical. The analysis goes beyond the obvious, and offers three Adobe proprietary analytical lenses across 10 CPG companies covering Digital Performance, Digital Experience and Digital Maturity. We will highlight who are leading and successfully leveraging digital to improve their brand equity acquire first party data and strengthen their consumer relationships.
2. Unilever Fahim Salim Global Director Digital Consumer Experience Platforms
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales exceeding 50 billion euros. Digital transformation is an ongoing, always on initiative and Fahim will share how “new ways of working” is a critical success factor in achieving their transformation at scale. Hear how cross-functional agile teams have been set up to enable their teams to become best in class digital engagement and experience practitioners in order to influence the increasingly complex path-to-purchase.
3. CPG Advertising in the Experience Era
Driven by media fragmentation and the data explosion, the focus for CPG advertisers has shifted from delivering Ad Exposures to Ad Experiences. To deliver experiences that count, brand, media and marketing teams need greater agility and flexibility as they attempt to take greater control of their creative, media-buying and data. Learn how Adobe is helping CPG advertisers to truly reach the right user, at the right time, with the right message. We call this CPG Advertising in the Experience Era.
Why else should you attend?
Adobe Breakfast Briefings provide the CPG digital community with thought-provoking opportunities to learn about where the industry is heading next, and offer a unique chance to network with peers who share similar challenges in keeping pace in the Experience era. Please note - This intimate event of 20-30 attendees is by invitation only.
Hope you can make it! Please fill in the form to register…