Make it an Experience
Adobe Customer Experience Forum 2017

Thursday, 20th April 2017

Customer Experience Forum 2017



Welcome to the Customer Experience Forum 2017

The focus on experience marketing and the road to becoming an experience business stay among the top priorities for companies in 2017. The Customer Experience Forum is a series of events, where you can hear from our customers and partners, how they are addressing the challenges of becoming an experience business. Join us for a lovely breakfast and a great program designed inspire and excite you for your own digital strategy.
Date: Thursday, April 20th
Time: 08.30 – 12.30
Place: Berns, Berzelii Park, 10327 Stockholm
We look forward to seeing you!


08.30     09.00
Registration & Breakfast
Welcome to Adobe CX Forum
Opening statement to kick off the Customer Experience Forum
Gustaf Tottie
Manager, Digital Marketing Sales at Adobe
Gustaf leads the Digital Marketing Sales team in Sweden and Finland and will lead you through the program of the day
The future of Experience Marketing
Why Experiences Matter, the emergence of the Experience Business, the future of experiences and important focus areas for customer experience transformation
Jamie Brighton
Product & Industry Marketing Specialist at Adobe
14 years in digital marketing with client, agency and vendor-side experience in Europe and Asia. At Adobe for 8 years getting passionate about digital marketing optimisation with clients – helping them to get return on investment from behavioural targeting and cross-channel analytics programmes.
09.40     10.10
Coffee and networking
1-to-1 marketing in all channels - from Dream to Reality
Understand marketing tech and befriend the technology. Maximise the value of you customer base through a single view of the customer in all touchpoints and automated communication throughout the customer life cycle. That is how you will succeed - Challenges and solutions
Camilla Cramner
CEO of LoyaltyFactory AB
Camilla has an experienced background from senior positions in large multinational companies. She has worked within Customer loyalty, marketing, branding, customer experience, CRM and CVM. For the last six years Camilla has driven an international effort at Telia Company around Customer Value Management. Camilla has recently started LoyaltyFactory AB, that offers strategy and solutions around CRM/CVM with a focus on marketing automation.
Next Gen CRM, som drivare i den digitale transformationen
Supporting SAS's digital transformation through Next Gen CRM. Improving the customer experience through personalised and relevant communication through all touchpoints. How to move from channel-focus to customer-focus in the organisation
Mattias Andersson
Head of CRM Analytics, SAS
Mattias har gedigen erfarenhet av Analys- och CRM-området. Han har tidigare bl a varit Analyschef för mobiloperatören 3, samt CRM och Kundklubbsansvarig för Twilfit. Nu arbetar Mattias som Analyschef för SAS, där ett av huvuduppdragen är den digitala transformationen som lett till ett mer kundinsikts- och datadrivet SAS. För att lyckas med detta ställs stora krav på organisation, arbetssätt, teknologi och analys. Detta kommer Mattias berätta mer om på konferensen.
11.10    12.00
Light snacks and networking




Gustaf Tottie
Gustaf Tottie
Jamie Brighton
Jamie Brighton
Camilla Cramner
Camilla Cramner
Mattias Andersson
Mattias Andersson




Please register by April 15th at the latest