As we are getting closer to the General Data Protection Regulation (GDPR) taking effect, many marketers are thinking about how it will impact them and their day-to-day work. At a time when "customer experience" is the name of the game, GDPR is the forcing function that will help marketers look at the customer experience from the customer's point of view. GDPR is the perfect opportunity to lean into customer centricity and advance the customer experience.
Join this session and learn:
- How to personalize the customer’s experience
- How to move toward GDPR readiness
- Data collection best practices
- What Adobe is doing to move toward compliance and the long-standing practice of incorporating Privacy by Design