As customer behaviour continues to evolve, brands and marketers must drive brand engagement or face irrelevance. A new category of Customer Experience Management (CXM) technology is rising to address these demands and help brands balance the ability to efficiently author, manage, personalise, and measure experiences with the desire to create extremely customised experiences.
Recent research from IDC and Adobe has shown that brands need to focus on three key areas of CXM – customer journeys, customer engagement and consent. Join us for this exclusive morning briefing where we’ll unveil the findings of this research and explore how brands, marketers and IT teams can use the learnings to stay ahead of the competition, and their customers’ needs.
Join Adobe on 24 September and uncover the key ingredients to effective customer experience management.
Why you should attend:
- Network with digital, marketing and IT professionals from renowned brands across industries
- Hear from customers as they discuss building out processes to democratise data throughout complex businesses
- Help benefit your organisation by sharing key takeaways from the Experience Forum
- Connect and engage with Adobe experts on creating impactful customer experiences and becoming a digital-first organisation
|08:30 –09:00||Breakfast & Registration|
|09:00 – 09:30||IDC and Adobe Customer Experience Management Research Findings||Gerry Brown, IDC|
|09:30 – 10:00||Don’t Fight It: Embrace the Power of Customer Experience Management||Toccara Baker, Adobe|
|10:00 – 10:30||Experience Driven Commerce with Magento||Alex Shephard, Adobe|
|10:30 – 11:00||Customer Speaker: Customer Experience with Adobe||Luke O’Connell, Head of Digital & CRM at Danone|
|11:00 – 11:30||Networking|
Luke O’Connell, Head of Digital & CRM – Danone
Luke leads the digital & CRM efforts across the Danone, covering 7 business units in the UK & Ireland. Leading a small, focused team to deliver maximum digital impact. Conceptualising & leading digital projects, managing varying BU strategies and harnessing strong relationships with stakeholders.
Gerry Brown, CX Research Director
Gerry is the CX Research Director for IDC. He is an experienced digital and CX technology industry analyst and marketing consultant and co-leads the 20-strong IDC European CX Practice. His research coverage includes CX platforms and design services, agile innovation, employee experience and the future of work, digital transformation, CRM, digital and content marketing, customer-facing AI, analytics and personalisation, and online advertising.
Spaces are limited. Don't miss out and confirm your space today to avoid disappointment!