As customer behaviour continues to evolve, brands and marketers must drive brand engagement or face irrelevance. A new category of Customer Experience Management (CXM) technology is rising to address these demands, and help brands balance the ability to efficiently author, manage, personalise, and measure experiences with the desire to create extremely customised experiences.
Recent research from IDC and Adobe has shown that brands need to focus on three key areas of CXM – customer journeys, customer engagement and consent. Join us for this exclusive morning briefing where we’ll unveil the findings of this research and explore how brands, marketers and IT teams can use the learnings to stay ahead of the competition, and their customers’ needs.
Join Adobe on 11 July and uncover the key ingredients to effective customer experience management.
Why you should attend:
- Network with over 100 digital, marketing and IT professionals from renowned brands across industries
- Hear from customers as they discuss building out processes to democratise data throughout complex businesses
- Help benefit your organisation by sharing key takeaways from the Experience Forum
- Connect and engage with Adobe experts on creating impactful customer experiences and becoming a digital-first organisation
Date: Thursday, 11 July
Time: 8:30 – 11:30
Location: The Ham Yard Hotel
|08:30 –09:00||Breakfast & Registration|
|09:00 – 09:30||IDC and Adobe Customer Experience Management Research Findings||Gerry Brown, IDC|
|09:30 – 10:00||Don’t Fight It: Embrace the Power of Customer Experience Management||Jamie Brighton, Adobe|
|10:00 – 11:00||A long and winding road: How to approach the journey to customer experience management||
Nick Willis, Station10
Matt Blake, Legal & General
|11:00 – 11:30||Networking & Print Activation|
Spaces are limited. Don't miss out and confirm your space today to avoid disappointment!