Context is Everything

Driving World Class Marketing and E-commerce Through AI

Adobe Experience Forums



AI has the power to help businesses better understand their customers and personalise the advertising, marketing and services they provide. Businesses need to unlock this potential to compete in the digital economy, but many are still in the early stages of their journey.

Join Adobe and your digital marketing peers on Wednesday, 14th November at the Great John Street hotel, as we explore where businesses are on their journey to AI, their experiences so far and ambitions for the future. We’ll also look at how you can deliver personalised experiences your customers demand by gathering data together and analysing it effectively. A unified digital foundation helps you meet every customer need by enabling you to design and deliver experiences that will set your brand apart.
Register now to join Adobe and your digital, analytics, marketing and IT peers as we consider barriers to adopting AI, the impact of GDPR and how customers have benefitted from developing an expandable interconnected network of data sharing and management.
Date: Wednesday 14th November 2018
Time: 8.00 - 13.00am 





8:00 - 9:00
Networking Breakfast
9:00 - 9:15
David Burnand, Adobe
9:15 - 9:45
Context is Everything: Harnessing AI for more personalised digital experiences 
David Burnand, Adobe
9:45 - 10:30
Guest Speaker: Supercharge your marketing with AI 
Aidan Moran,
Martin Noble,
10:30 - 11:00
11:00 - 11:30
Speaking a Common Data Language
Darragh Byrne, Adobe
11:30 - 12:00
The Practicalities of Digital Transformation in a Siloed Business
Tom Loomes, Head of Data & Analytics, RS Components
12:00 - 12:30
Experience Driven Commerce Brian Green, Head of Magento, EMEA
12:30 - 13:00
Networking Lunch


Featured speakers


Before Aidan Moran joined – an IBM company, he had a long career on the customer side in different management positions in the IT- and Digital Sector. In his role as’s Vice President, he oversees the business development for the UK.
Tom Loomes
Head of Digital Data & Technology (Digital Analytics), RS Components
As Head of Digital Data & Technology, Tom leads RS Components’ digital data and marketing technology capabilities – building RS’s digital analytics foundations and maximising data-driven marketing activities. During his time at RS, and throughout his career, Tom has developed his expertise in digital analytics, namely with implementation, data management and governance, and visualisation.
Martin Noble is an Adobe Certified AEM 6 Architect and has been working with the Adobe Experience Cloud applications for over four years.  Since IBM acquired, Martin has been particularly interested in integrating Cognitive tools to enhance the Author and End User experience.