Experience Forum
Wednesday 23 May, 2018

Adobe Experience Forums



AI Will Amplify Your Marketing

With the explosion of channels, devices, formats, personas and expectations, AI and machine learning are not just an opportunity (with exploding computing power and innovative new algorithms like deep learning), but a necessity.
Throughout the morning, we’ll consider how AI paired with Analytics can develop levels of customer insights that were unimaginable just a few years ago. 
Our guest speaker from Sky UK will discuss how he and his team have delivered truly incredible ‘cross-channel’ experiences using AI assisted customer intelligence.
Learn about:
  • AI assisted data modelling and how this delivers self-optimising cross-channel experiences that are driving real ROI for clients
  • How to unlock the power of behavioural data 
  • What capabilities you need internally to achieve this and how Sky have done this without scaling their team
Register now to join Adobe and your digital, analytics, marketing and IT peers to realise how you can collaborate to bring a complete customer view into focus.


Wednesday 23rd May, 2018
8.30 - 11.30am 
171 Knightsbridge, London





Networking Breakfast
David Burnand, Adobe
AI Will Amplify Your Marketing
Mike Plimsoll, Adobe
The new normal - real AI assisted data superpowers
Rob McLaughlin, Sky
Adobe Demo
Andy Hawkins, Adobe
David Burnand, Adobe
Event Close


Featured speakers


Rob McLaughlin
Rob McLaughlin is head of Digital Analytics & Decisioning at Sky - Europe’s largest media & entertainment provider. Rob joined Sky in 2016 and has been working to transform the omnichannel experience by focusing on executing real-time personalisation to its 22.5 million customers while delivering against revenue, retention and service objectives. Rob has an accomplished track record of bringing customer data into the complex marketing and technology landscape. Prior to Sky, Rob managed analytics projects at DigitasLBi, Barclays UK, Canon Europe, Blue Latitude, Oracle, comScore, and BrightTALK. Having worked both as a consultant and in-house, he has in-depth knowledge of how businesses from multiple verticals can leverage data to achieve efficiency and growth at scale and speed.
Michael Plimsoll
Michael Plimsoll is a seasoned innovative marketer focused on driving efficiencies and improved return on investment through the better use of data and content in Marketing. He has an extensive background in data driven marketing, content management, cross-channel marketing and digital advertising.Michael currently works in the Product & Industry Marketing team at Adobe, responsible for FSI across EMEA. In this role he helps Adobe’s FSI customers to better achieve their marketing objectives through deep industry insight and best practises, as well as ensuring they are maximising their use of Adobe solutions.Prior to Adobe, Michael held various client side and agency roles at companies such as BSkyB, Ogilvy and Wunderman; working on accounts such as American Express, Microsoft, IBM and BT.


Register now