Experience Forum
Wednesday 22nd August, 2018

Adobe Experience Forums

 

 

The Power of a Unified Digital Base

 
A unified digital foundation helps you meet every customer need by enabling you to design and deliver experiences that will set your brand apart. The market is rapidly expanding – are you keeping up with your customers at pace? The struggle to keep them engaged and convert interactions is one that’s felt across all industries.
 
Join Adobe at the Ham Yard Hotel to hear about how our customers are building unified digital foundations that can scale to business needs. You’ll learn more about how they have benefitted from developing an expandable interconnected network of data sharing and management.
 
Attend the Experience Forum on 22 August to enjoy a keynote session followed by focused breakouts, to learn:
  • How to deliver the personalized experiences your customers demand by gathering data together and analysing it effectively.
  • Ways to use AI tools to automate asset tagging, cropping and rendition creation.
  • How you can make changes in real time and take advantage of newly trending topics.

 

Register now to join Adobe and your digital, analytics, marketing and IT peers to realise how you can collaborate to create streamlined customer journeys and outstanding customer experiences.
 
 
Date: Wednesday 22 August, 2018
Time: 8.30 - 11.30am 
 
Location: The Ham Yard HotelLondon W1D 7DT
 

  

 

Agenda

 

8.15 - 9.15
Networking Breakfast
 
9.15 - 9.30
Introduction
David Burnand, Adobe
9.30 - 10.00
The Power of a Unified Digital Base
Jamie Brighton, Adobe
10.00 - 10.45
Guest Speaker: A Digital Foundation – a customer case study
Accenture Interactive
10.45 - 10.55
Transition to breakouts
--
11.00 - 11.30
Special Interest Breakout Sessions:

A) Campaign Orchestration: personalize, automate and deliver

B) Streamline asset creation, rendition, and display with Artificial Intelligence

C) Build a holistic customer view and increase loyalty

 
Jon Hurst, Adobe & Katy Phanides

Aidan Moran, Ecx.io & Ollie March, Adobe

Axel Schaefer, Adobe

11.30
Close & Collect Gift

 

Featured speakers

 

Jamie Brighton has worked in digital marketing for over 15 years, 10 of those with Adobe helping clients implement and adopt optimisation, personalisation and behavioural targeting. He has experience client, agency and vendor-side and has worked in digital marketing for Adobe in EMEA and APAC, covering the South East Asia region.
In his current role, Jamie is part of the product and industry marketing team, heading up product marketing for the Adobe Marketing Cloud in EMEA. His current areas of focus include mobile optimisation and the role of the marketing cloud in today’s marketing landscape.
Ollie March is a Product Specialist within the Adobe Experience Manager team – with over 10 years’ experience in Digital Marketing and CX (with Responsys, Oracle and Sitecore) Ollie helps Adobe’s customer realise the role that technology, people and processes can make in transforming their digital customer experiences.
Before Aidan Moran joined ecx.io – an IBM company, he had a long career on the customer side in different management positions in the IT- and Digital Sector. In his role as ecx.io’s Vice President, he oversees the business development for the UK.
 
Katy Phanides has worked in the enterprise software space for over 10 years and has helped companies revolutionise their IT, operations and marketing teams to be prepared for this ever on-going digital world. In her current role at Adobe, Katy is an Experience Cloud Senior Solutions Consultant and specialises in Adobe Campaign.
 
James Jewiss has been with Accenture Interactive for the last 3 years running the Adobe Alliance across Europe, Africa & Latin America having key successes with Sky, Pearson, Aldi, Shell, BP, Deutsche Bank and others. He comes from a software company background having worked with major vendors such as Microsoft, Oracle and Salesforce.com.
 
 

 

Register

Breakouts will be available to staff on a first come, first served basis, after delegates have taken their seats.