Experience Forum

Digital Trends | Wednesday 21st February

Adobe Experience Forums



Digital Trends – The results

Join Adobe and your digital, marketing, creative and IT peers on Wednesday 21st February, as we launch our Digital Trends 2018 research, in partnership with Econsultancy.
This year’s report offers unique insights into the challenges and opportunities facing marketing, digital and creative leaders covering areas from customer experience and journey optimisation to the role of creativity and design.
We are pleased to welcome an impressive line-up of speakers, including:
  • Seán Donnelly, Senior Analyst at Econsultancy, revealing the exciting results and key takeaways from the latest Digital Trends research.
  • Hazel Nash, Director Business Applications at Microsoft, explaining how IT is playing an increasingly important role in driving digital change throughout the wider business.
  • Phil Lewis, Director of Digital Experience at Boden, describing how they have made the transition from a purely catalogue business, to a multi-channel customer-centric organisation.
  • James Birchall, Senior Manager - Digital Analytics at Santander, providing an insight into their ongoing journey towards a data-driven marketing strategy and the impact this has on customer experiences.
  • Jamie Brighton, Product & Industry Marketing at Adobe, offering the Adobe view on the latest research and explore the art of what's possible with Adobe technology, to help inspire the experiences of tomorrow.


Places are limited so please register now to avoid disappointment
Wednesday 21th February, 2018 




Registration and breakfast
Digital Trends – The results, featuring Econsultancy, Santander and Adobe
Refreshment break
11.15 - 12.00
  • The role of IT in driving Digital Transformation – Hazel Nash, Microsoft
  • Bringing Marketing and Creative together to power design-led experiences –Steve Martin, Toccara Baker and Marc Eaman, Adobe
12.00 - 13.00
Networking lunch


Featured speakers


Seán Donnelly
Seán Donnelly is a Senior Analyst at Econsultancy. A strategic thinker with deep knowledge of marketing, Seán works on delivering industry-leading research, briefings and reports for the digital marketing sector. Prior to this, Seán worked at Dublin City University (DCU) where he was responsible for industry engagement.
In this role he led the delivery of over 150 digital marketing, ecommerce and e-learning applied research projects with Irish and international businesses.

James Birchall
James Birchall is a Senior Manager - Digital Analytics at Santander.  For the past 2 years he has managed a team of Analysts who specialise in delivering digital analytics integrations and growing the adoption of intelligence driven decision-making. With over 10 years of digital experience he has worked for companies such as Barclays leading deployments of Adobe Analytics into Online and Mobile Banking, Save the Children delivering marketing and managing marketing performance, and with the British Red Cross managing the CMSs and as Project Manager.
All these roles have hugely benefitted from his background in computing, especially with the movement of companies to agile practises.

Phil Lewis
Phil Lewis has been the Director of Digital Experience at Boden for the last 21 months, working on understanding and shaping the aspirations of the business for digital and their customers. As the company prepares to invest for growth, Phil’s role is to ensure that the digital transformation activities deliver on addressing the gaps and maximising the investment for the business and our customer. Covering technology, developing business capabilities and handling shifting customer needs, this has resulted in a lot of exciting work and some challenges along the way, all in the name of fashion. Prior to Boden Phil spent 3.5 years with Ralph Lauren, working in the digital product team for both the global re-platform in New York and the expansion of digital into Asia in Hong Kong. He spent a further 12 years at IBM in their consulting services division working with retail clients across the UK, Australia and Hong Kong designing and delivering digital solutions and teams.

Hazel Nash
Hazel Nash has been in IT Sales, Service and management for 25 years covering all sectors and multiple solutions areas from software and service provision including SAP and Oracle.  She is an experienced Client Director with a demonstrated history of working in the computer software industry. Skilled in Enterprise Software, Partner Management, Customer Relationship Management (CRM), Go-to-market Strategy and Sales Operations. Digital transformation is not simply about technology—it’s a business strategy that requires leaders to re-envision existing business models and embrace a different way of bringing together people, data, and processes to create value for their customers and capture new opportunities for their organisations. Hazel’s focus is to drive value realisation for customers through enabling and empowering her team to engage appropriately by bringing together and leveraging the diverse talents across Microsoft and the partner ecosystem. Hazel is responsible for a team of Solution Specialist sales and Technical sales dedicated to Microsoft’s business applications. They have a deep knowledge of business processes, solution disciplines, are industry aligned and work collaboratively with partners to help customers transform their business.

Jamie Brighton
Jamie Brighton has worked in digital marketing for over 15 years, 10 of those with Adobe helping clients implement and adopt optimisation, personalisation and behavioural targeting. He has experience client, agency and vendor-side and has worked in digital marketing for Adobe in EMEA and APAC, covering the South-East Asia region.
In his current role, Jamie is part of the product and industry marketing team, heading up product marketing for the Adobe Marketing Cloud in EMEA. His current areas of focus include mobile optimisation and the role of the marketing cloud in today’s marketing landscape.

Marc Eaman
As Director, Experience Cloud Technical Marketing and Evangelism for Adobe, Marc Eaman is responsible for technical marketing and evangelism programs for all the solutions across the Experience Cloud and its underlying data platform. With thirty years of experience in high-tech marketing and sales management, Marc brings an insightful and balanced vision to audiences worldwide. A popular speaker at enterprise, government, press, and analyst events, he has been a featured presenter at industry conferences throughout North America, Europe, and Asia. He has also participated in keynote presentations at Digital Marketing Summit, FOSE, SAPphire, PDF Conference, Seybold Seminars, and MacWorld sharing the stage with Steve Jobs, as well as countless high profile technology events on radio, television, and the web.
In 2013, Marc was honoured with the prestigious Adobe Founders’ Award. This peer-nominated award recognizes employees who exemplify Adobe’s core values of being Genuine, Exceptional, Innovative and Involved, who have made a significant contribution/impact to the company.

Toccara Baker
As Product Marketing lead for Advertising Cloud in EMEA, Toccara Baker is responsible for growing awareness and adoption of Adobe Advertising Cloud’s products, solutions and services among existing EMEA customers and prospects. She works in a cross-functional role to manage execution of EMEA marketing strategies across Advertising Cloud’s products and partner solutions working closely with sales, product management, business development and client services. Previous roles include strategic account planning and measurement for new clients while at TubeMogul, media buying and comms planning at Publics and sales for an emerging media start-up - all roles spanning across San Francisco, New York and Chicago. A graduate of North-western University in Chicago with a Bachelor of Arts in Radio, Television and Film, Toccara is especially passionate about film and screenwriting. She has been in London for over two years and loves to travel.

Steve Martins
Steve Martins is an Adobe Experience Cloud Specialist with over 10 years focused specifically on digital marketing technology.  He has worked with leading brands across the globe to help realise digital transformation through understanding the need of the consumer. To quote "Even the greatest technology innovations can fail if they haven’t fully considered the needs of the consumer". Having worked as a Developer, Project Manager, Architect and product owner, Steve has experience in both technology and crucially realising business value from technologies.
Steve's current focus is on the Adobe Experience Cloud and where our customers can leveraging the benefits of Adobe's Document and Creative Clouds in a marketing context.


Register now