Experience Forum

Wednesday 11th April

Adobe Experience Forums



Building Foundations for Success

With the market’s ever-increasing focus on customer experience, keeping up can be a challenge. The struggle to keep customers engaged is real.
The top 6 roadblocks to delivering the best customer experience are:
  • Incomplete view of your customer due to disparate data systems.
  • Unable to get analysis to form customer personas.
  • Siloed organisations that don’t consider the entire customer journey.
  • No real-time customer insights.
  • Need a single repository for content marketing assets.
  • Having to rely on IT to launch or revise digital marketing initiatives.
Join Adobe and your digital, marketing and IT peers on Wednesday 11th April, to consider how you can better manage data and deliver content in real time to maximum effect. We’ll discuss how to create a solid digital foundation by leveraging customer data and using tools to do marketing that is both scalable and innovative.


Places are limited so please register now to avoid disappointment
Wednesday 11th April, 2018 




Registration and breakfast
Building Foundations for Success – Vijayanta Gupta, Adobe
Tackling the customer experience roadblocks – Guest Speaker
Adobe Experience Cloud Demo
Refreshments and Networking 
Event Close


Featured speakers


Steve Martins
Vijayanta Gupta is the Head of Product and Industry Marketing at Adobe Systems Europe. He leads Adobe's Industry-specific Go To Market initiatives as well as the Adobe Marketing Cloud Product Marketing initiatives across Europe, Middle-East and Africa regions. He advises senior executives across industries on their Digital Strategy and his perspectives on digital transformation is regularly published at CMO.com. He also serves on the advisory board of Jigserv Digital, a digital marketing company in India, of which he is one of the co-founders. Prior to joining Adobe, Vijayanta has held multiple leadership roles in Accenture, Microsoft and Tata Consultancy Services across UK/Europe, USA and India. Vijayanta holds an MBA in Strategic Marketing, a Master's in Computer Applications and a Bachelors in Physics. He is based out of London and thoroughly enjoys the multi-cultural experience that the city provides


Register now