Experience Forum
Wednesday 11th July, 2018

Adobe Experience Forums



Turn Customer Data into Customer Intelligence

It’s a well-known fact that the abundance of data has changed the marketing game in recent years. That doesn’t mean all companies are getting the same value from the information they gather. Some brands are able to use their data to paint a beautifully complete picture of their customers. Others are still drawing stick figures.
The businesses that are ahead of the curve are those that have aligned their internal teams, processes and technologies to capture and draw actionable insights from all of their data.
Join Adobe at the Ham Yard Hotel on Wednesday 11 July to learn how you can be successful in customer intelligence. You’ll hear more detail on how to set your business up by:
  • Narrowing your focus
  • Jumpstarting your implementation
  • Aligning the right people in your team to make it a success
You’ll also be treated to a presentation from our guest speaker, Marcel Khan, current Brand Director of Five Guys, on how he’s charted success by helping brands cut through the noise and carve their own markets. Not only that, but you can then choose a breakout session to join based on your current area of interest.
Register now to join Adobe and your digital, analytics, marketing and IT peers to realise how you can collaborate to create streamlined customer journeys and outstanding customer experiences.
Date: Wednesday 11 July, 2018
Time: 8.30 - 11.30am 
Location: The Ham Yard HotelLondon W1D 7DT





8.15 - 9.15
Networking Breakfast & Print your own laptop sleeve
9.15 - 9.30
David Burnand, Adobe
9.30 - 10.00
Turn Customer Data into Customer Intelligence
Dan Britcher, Adobe
10.00 - 10.45
Guest Speaker: In Service Of 'The Category Of One'
Marcel Khan, Five Guys
10.45 - 10.55
Transition to breakouts
11.00 - 11.30
Special Interest Breakout Sessions:
a) Predictive attribution modelling with machine learning
b) Converging Mar Tech + Ad Tech to Drive Personalized Experiences  
c) Real-time, Relevant, Personalized Experiences
Paul Newbury & Ian Daniels, Yard
Toccara Baker, Adobe
Jamie Brighton, Adobe
Close & Collect Personalised Gifts


Featured speakers


Marcel Khan has worked at a senior level at some of the fastest-growing businesses in one of the most competitive sectors in the country. As Operations and Brand Development Director for Five Guys Europe, Marcel launched the US’s fastest growing restaurant chain in Europe. Before Five Guys he was Regional MD for Nando’s UK for almost a decade where he helped the brand grow from 42 to over 260 sites.    
Dan Britcher As Adobe's EMEA Lead for the Media & Entertainment Industry, Dan Britcher brings more than 20 years of experience in sales, business development and product strategy across technology, publishing, broadcasting and digital media industries. Prior to joining Adobe, Dan has held executive positions at Time Warner, Guardian Media Group, Yahoo and Brightcove.
Toccara Baker As Product Marketing lead for Advertising Cloud in EMEA, Toccara Baker is responsible for growing awareness and adoption of Adobe Advertising Cloud’s products, solutions and services among existing EMEA customers and prospects. She works in a cross-functional role to manage execution of EMEA marketing strategies across Advertising Cloud’s products and partner solutions working closely with sales, product management, business development and client services. Previous roles include strategic account planning and measurement for new clients while at TubeMogul, media buying and comms planning at Publics and sales for an emerging media start-up - all roles spanning across San Francisco, New York and Chicago. A graduate of North-western University in Chicago with a Bachelor of Arts in Radio, Television and Film, Toccara is especially passionate about film and screenwriting. She has been in London for over two years and loves to travel.
Jamie Brighton has worked in digital marketing for over 15 years, 10 of those with Adobe helping clients implement and adopt optimisation, personalisation and behavioural targeting. He has experience client, agency and vendor-side and has worked in digital marketing for Adobe in EMEA and APAC, covering the South East Asia region.
In his current role, Jamie is part of the product and industry marketing team, heading up product marketing for the Adobe Marketing Cloud in EMEA. His current areas of focus include mobile optimisation and the role of the marketing cloud in today’s marketing landscape.
Paul Newbury - CTO & Co-founder at Yard Digital
Data collection, modelling strategy and machine learning expert.
Paul brings over 16 years of experience in data modelling and analytics, qualifications in all major analytics tools and a Masters in Information Systems Management. Paul is also a qualified trainer and regularly delivers training courses for some of the UK’s biggest companies. He has built industry renowned, multi-channel attribution tools and successful tag-management solutions from scratch.
Ian Daniels Head of Digital at Yard Digital
A respected agency director, Ian has a wealth of experience in digital marketing leading the strategy, delivery and senior stakeholder management for Yard’s clients. Having delivered attribution, optimisation and complex analytics projects to large organisations both client side and agency side, ian brings an understanding of how to discover the right questions to ask, the data required to answer them and the processes and people needed to effect positive change form any output.