Tuesday 30th October, 2018

Adobe Experience Forums



Unlock the power of personalisation with AI

AI has the power to help businesses better understand their customers and personalise the advertising, marketing and services they provide. Businesses need to unlock this potential to compete in the digital economy, but many are still in the early stages of their journey.
Join Adobe and your digital marketing peers on Tuesday 30th October at the Ham Yard hotel, as we explore where businesses are on their journey to AI, their experiences so far and ambitions for the future.
Register now to join Adobe and your digital, analytics, marketing and IT peers as we consider barriers to adopting AI, the impact of GDPR and concerns over AI related skills in businesses.
Date: Tuesday 30th October, 2018
Time: 8.30 - 11.30am 
Location: The Ham Yard Hotel, London W1D 7DT





8.15 - 9.15
Networking Breakfast
9.15 - 9.30
David Burnand, Adobe
9.30 - 10.00
Supercharge your marketing with AI
Steve Allison, Adobe
10.00 - 10.30
Context is Everything: Harnessing AI for personalised digital experiences
David Burnand, Adobe
10.30 - 11.00
Refreshment break and Adobe Activation
11.00 - 11.30
The Rise of Artificial Intelligence in Business: Using AI for Competitive Advantage.
Jeremy White, Executive Editor, Wired



Jeremy White is the Executive Editor at technology and innovation magazine WIRED,covering a wide range of areas from AI to cybersecurity. Jeremy previously served as themagazine’s Product Editor, where he was responsible for their coverage of all manner ofphysical products, from smarthome hubs to cars, footwear to phones, drones to interior design.
As well as writing and editing, Jeremy also consults directly with a wide range of businessesdelivering an outside perspective on the latest developments and how products might better bedesigned. He looks at the very latest in intelligent industrial design and product innovation. Byconsidering how companies create new products, where they get it wrong and right, howtechnology is applied well and poorly, he helps companies and individuals to understandinnovative thinking, how they can adopt it, and how their lives and businesses might change.
Jeremy also examines the effect new innovations will have on businesses more broadly. From the embedding of AI in almost every product possible to the future of voice control, quantumcomputing and the interconnection of everything. He looks at the unexpected ways newdevelopments are changing established markets and industries with good design, a focus onthe user, and only using technology when it adds value. He speaks about how carmanufacturers now consider electronics shows more important than motor shows and how themakers of smart appliances sometimes add connectivity with no real purpose.
Passionate about the power of design, Jeremy looks at the very latest breakthroughs in designand user interfaces. He considers what these shifts mean and what an organisation can learnabout future threats and opportunities as well as how to improve their own offerings.As well as leading WIRED’s coverage of innovative products and their position on newreleases, Jeremy has also compiled their GEAR product supplements, and the productshowcases at the acclaimed WIRED live events. He has also written for the Telegraph on allthings gadget related and previously worked for the FT and Esquire magazine. He’s a regularcommentator on BBC and Sky and has worked with the Design Museum’s Designs of the Year awards.
Steve Allison has worked as a technical and business development professional for over 20 years, with extensive experience of defining strategic product direction; devising and implementing go-to-market and strategic marketing plans; and developing and executing sales and field training.
Today, Steve heads up strategic marketing for Adobe’s audience and Data Platform technologies in EMEA – advising partners and clients how to create audience-centric strategies for advertising and marketing optimisation.



Please select which breakout you would like to attend – places are limited: