Experience Festival
Experience Festival

Agenda

(British Summer Time)

 

Wednesday, April 3, 2019 - BST

 

10:00- 10:30 
Experience Festival 2019: Customer Experience Management at Scale
John Watton, Senior Director Enterprise Marketing EMEA, Adobe
10:30- 11:15
Luminary Keynote
Join this session to hear from luminary speaker, Sophie Hackford as she discusses the future of work: Artificial intelligence, sensors, virtual universes, and space pioneers.
Sophie Hackford, Futurist, Technologist, Researcher and Anthropologist
11:30- 12:30
Digital Trends 2019: An examination of digital trends impacting approaches to marketing strategy in 2019
This presentation will focus on the most significant digital-related trends that are driving marketing and customer experience strategy. This includes examining what companies are prioritising and what they regard as their greatest challenges in the short to medium term.
Jamie Brighton, Head of Product & Industry Marketing EMEA, Adobe
Sean Donnelly, Senior Analyst, Econsultancy
12:30 - 13:30
Building your Digital Foundation
Great experiences start with great content, but they don't end there. You need an efficient way to create, manage, and deliver that content to all your relevant channels. 
Jamie Brighton, Head of Product & Industry Marketing EMEA, Adobe
Chao Zheng, Senior Solutions Consultant, Adobe Marketing Cloud
13:30 - 14:30
Content at the Speed of Thought
Consumers today are no longer simply buying products from brands. They’re buying experiences. As brands create compelling experiences for customers at scale, creatives and marketers are being tasked with creating more content to power these experiences. This session will show you how you can reach the nirvana of truly streamlined content delivery with easy-to-use development, authoring and delivery tools for marketers, creatives & IT.
Jamie Brighton, Head of Product & Industry Marketing EMEA, Adobe
Hakan Fritz, Solutions Consultant, Adobe
14:30 - 15:30
Harness the Power of Campaign Orchestration
Offering a cross-channel experience to your customers can be a real strength - but each and every interaction must be personalised and coordinated. When the different channels aren't working together, there's only noise and confusion. In this session, you will learn how Adobe Campaign, part of the Adobe Experience Cloud:1 enables you to create orchestrated experiences with great content. Drive hyper-personalisation across touchpoints. Leverage real-time insights along the entire customer journey.
Timo Kohlberg, Senior Product Marketing Manager, Adobe
Doan Than, Solutions Consultant, Adobe Marketing Cloud.
15:45 - 16:30
Always On, Always Personal, Always Relevant
Learn how RBS have transformed the way they think about their business. Bring everyone together, with their data to ensure as a business you can be cognisant of where a customer is in their journey. Understand intent to presenting the right message at the right time. Focus on true people based marketing. This isn’t about the technology and data, people & process are essential to this success.
Matthew Harwood, Head of Digital Solutions, Royal Bank of Scotland

Thursday, April 4, 2019 - BST

 

10:00- 10:30
Between Business and Creativity: AI-driven Customer Experiences
AI is shaping the next generation of marketing, creativity and will be fueling new customer experiences and business models. Explore how to leverage the power of AI for your brand and its implications for the future.
Julian Kramer, Chief Experience Ambassador, Adobe
10:30- 11:15
Context is Everything: Unlocking the power of AI panel
Join this panel of experts as they discuss the implications of AI, its importance in customer experience and how machine learning can help you work better, smarter and faster.
Bruce Daisley, VP EMEA, Twitter
Bridget Perry, VP Marketing EMEA, Adobe
Michael Scherotter, Creative Experience Engineer, Microsoft
Thomas Meyer, Director Digital Strategy Group, Adobe
11:30- 12:30
Context Is Everything – The Role of AI in Marketing
This presentation will look at the results of Adobe commissioned research into the uses of AI within marketing, where AI is being used and how Adobe can help harness AI and machine learning for better, more personalised marketing.
Steve Allison, Senior Manager Product Marketing, Adobe
12:30 - 13:30
Fragmented data is leaving your customers with flawed experiences
A complete view of your customers gives your company a competitive advantage. The problem is knowing where to start. In this session, learn about the importance of being able to have a holistic view of your customers, common obstacles and how to overcome them successfully and key steps to making customer intelligence a reality in your organization.
Axel Schaefer, Senior Manager, Product & Industry Marketing, Adobe
Mark Gray, Senior Solutions Consultant, Adobe Analytics Cloud
13:30 - 14:30
Experiences should be personal. Anything else is irrelevant.
Customer expectations continue to rise. As a marketer, you need to keep your company relevant by making each customer experience personal. In this session, learn about the key challenges that effective personalization and how to overcome them, how you can efficiently create your own personalization framework and see how other companies have successfully put personalization in practice.
Axel Schaefer, Senior Manager, Product & Industry Marketing, Adobe
Andrew Hawkins, Senior Solutions Consultant, Adobe Analytics Cloud
14:30 - 15:30
Laying the Foundation for Connected Advertising Experiences.
Technology has changed the way people consume media therefore today's consumers no longer have linear journeys.  This evolution has increased pressure on marketers to develop more holistic advertising strategies to plan, buy, measure, and optimize media. Learn how your peers have leveraged modern tools to bridge the gap between ad tech and mar tech to deliver more meaningful and valuable experiences for their customers.
Toccara Baker, Senior Product Marketing Manager, Adobe Advertising Cloud
Sam Mathie, Solutions Consultant, Adobe
15:45 - 16:30
A new chapter – Penguin Random House UK’s transformation story
Learn how Penguin embraced digital transformation as a way to connect authors and their books with audiences online. This presentation will explore how to use changing consumer behaviour online to your advantage and how to create the shift in business mindset needed to succeed with digital transformation.

Frequently asked questions.

Who should register?
The Experience Festival is designed for digital marketing leaders, from B2B and B2C companies of all sectors and all sizes. Attendance is free.
 
How do I access the Live Experience Festival happening on April 3-4?
The Festival takes place online. If you have registered, you will receive further information on how to log on to the Festival platform a week before the live date.
Will I receive a confirmation when I register?
You will receive an email advising that your registration has been received. Registrations are free.
 
How can I connect with an Adobe Expert or ask a question about the Festival?
Please contact the Experience Festival team at the following email address and mention your interests: festival@adobe.com.

Register now to take part in the Experience Festival for a free all access pass to the online and interactive events taking place from 3-4 April.

The Experience Festival is also available in