As we are getting closer to the General Data Protection Regulation (GDPR) taking effect, many marketers are thinking about how it will impact them and their day-to-day work. Our number one advice to marketers is to view GDPR as an opportunity to refocus and put the customer back at the centre of their marketing activities. At a time when “customer experience” is the name of the game, GDPR is the forcing function that will help marketers look at the customer experience from the customer’s point of view. GDPR is the perfect opportunity to lean into customer centricity and advance the customer experience.
GDPR comes into full effect on May 25, 2018. As part of Adobe GDPR readiness project, we are enhancing our products, services and processes, as necessary. With compliance being a shared responsibility, we look forward to partnering with you to address any new obligations for data governance and privacy design features.
Join us for a networking lunch and learn:
- How to personalize the customer’s experience (delighting without “creepy” surprises and with the customer’s consent, where needed)
- How to move toward GDPR readiness
- Data collection best practices
- What Adobe is doing to move toward compliance and the long standing practice of incorporating Privacy by Design
Date & Time
Monday 30th October, 2017
12:30 – 14:30
Location: The Nobu Hotel
VP & Chief Privacy Officer at Adobe