Building the solution to the challenges of personalisation
Recent research shows that of marketers who state personalisation as the number one strategy they are relying on to provide an exceptional customer experience, only 66% have very basic personalisation approaches at best.
In this event, we will investigate where the disconnect between the desire to personalise and the lack of sophistication in personalisation strategies is occurring.
A few years ago, we made Adobe Target easier to use and more accessible for all marketers, regardless of the level of personalisation and optimisation experience. The introduction of a guided workflow and interface let marketers feel like they could just open the door, sit down, turn the key and drive. As each new release hit the showroom floor, we added more features and game-changing capabilities, including auto-allocation capabilities, automated behavioural targeting and recommendations.
At this event on you’ll hear from Will Harmer, Senior Manager - Insights and Optimisation at EE, about how he and his team are using the new Adobe Target to drive the optimisation program at EE forward. You’ll also hear from RedEye on how to ensure that you’re ready to implement a personalisation strategy. In total, we’ll cover:
- The foundational features included in Adobe Target
- New capabilities that support more sophisticated use cases
- How Adobe Target supports optimisation programs of any maturity level
- What skills do you need to run a successful personalisation strategy
- How to evolve optimisation and A/B testing into personalisation – what are the key steps
|8.00 – 9.00am||Welcome and Breakfast|
|9.00 – 10.30||Adobe, RedEye and EE presentations|
|10.30 – 11.00||Q&A / Networking|