Adobe Event

Building the solution to the challenges of personalisation

Tuesday 12 July, 2016

Recent research shows that of marketers who state personalisation as the number one strategy they are relying on to provide an exceptional customer experience, only 66% have very basic personalisation approaches at best.

In this event, we will investigate where the disconnect between the desire to personalise and the lack of sophistication in personalisation strategies is occurring.

A few years ago, we made Adobe Target easier to use and more accessible for all marketers, regardless of the level of personalisation and optimisation experience. The introduction of a guided workflow and interface let marketers feel like they could just open the door, sit down, turn the key and drive. As each new release hit the showroom floor, we added more features and game-changing capabilities, including auto-allocation capabilities, automated behavioural targeting and recommendations.

At this event on you’ll hear from Will Harmer, Senior Manager - Insights and Optimisation at EE, about how he and his team are using the new Adobe Target to drive the optimisation program at EE forward. You’ll also hear from RedEye on how to ensure that you’re ready to implement a personalisation strategy. In total, we’ll cover:

  • The foundational features included in Adobe Target
  • New capabilities that support more sophisticated use cases
  • How Adobe Target supports optimisation programs of any maturity level
  • What skills do you need to run a successful personalisation strategy
  • How to evolve optimisation and A/B testing into personalisation – what are the key steps
Date: Tuesday 12 July, 2016
Time: 8.00 – 11:00 am
Location: The Hospital Club, Covent Garden, London





Andrew Hawkins
Andrew Hawkins
Andrew is an adept and multi-talented individual with a strong track record of delivery and success in digital marketing projects - particularly analytics and consumer insights, A/B testing, experience targeting, personalisation and optimisation across multi-channel environments. Andrew provides clear and concise answers to clients questions (and much more) so they can quickly move from planning to doing and start making the most of technology. Andrew works with brands from all verticals, of all sizes, and with a vast range of business objectives and technology stacks. Most importantly, perhaps, he takes genuine pleasure from seeing projects through from inception to fruition.
Will Harmer
Will Harmer
Will manages the Digital Optimisation and Insight team at EE, the UK’s largest mobile network operator. His key responsibilities are to utilise digital analytics to find opportunities to make our customers' lives easier and to drive the companies A/B testing programme to deliver brilliant customer experiences.
Jamie Brighton
Jamie Brighton
Jamie has worked in digital marketing for 15 years, and has experience client-side, agency-side and working for technology vendors in EMEA and South East Asia. He has been with Adobe for 9 years getting passionate about digital marketing optimisation with clients – helping them to get return on investment from personalisation, behavioural-targeting and cross-channel analytics programmes.
Tasin Reza
Tasin Reza
Tasin is RedEye’s Head of CRO Services and manages the Solution Engineering, UX Consultancy, UI Designer and CRO Consultancy teams at RedEye. With 8 to 10 years’ experience improving User Experience through research, A/B testing and Personalisation. During his time at RedEye Tasin has worked with clients such as Skype, Microsoft, Monarch, eSure and Wilko to improve their conversion and revenue.


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