How do Retailers win in the Age of the Consumer?
With multiple touchpoints, unprecedented choice and the expectation of immediacy and convenience, it is the consumer that is in control. This has forced retailers to re-assess to keep up with consumer demand and offer compelling and seamless experiences.
Join Adobe and Forrester to learn more about:
- How empowered consumer expectations and behaviours are changing
- How to re-invent customer experience across blurred digital and physical channels
- What opportunities and challenges remain
Vijayanta Gupta is the Head of Product and Industry Marketing at Adobe Systems Europe. He leads Adobe's Industry-specific Go To Market initiatives as well as the Adobe Marketing Cloud Product Marketing initiatives across Europe, Middle-East and Africa regions. He advises senior executives across industries on their Digital Strategy and his perspectives on digital transformation is regularly published at CMO.com. He also serves on the advisory board of Jigserv Digital, a digital marketing company in India, of which he is one of the co-founders. Prior to joining Adobe, Vijayanta has held multiple leadership roles in Accenture, Microsoft and Tata Consultancy Services across UK/Europe, USA and India. Vijayanta holds an MBA in Strategic Marketing, a Master's in Computer Applications and a Bachelors in Physics. He is based out of London and thoroughly enjoys the multi-cultural experience that the city provides
Michelle serves eBusiness & Channel Strategy Professionals and is based in Forrester’s UK office. Her research covers digital commerce and how changing consumer behavior and technology affect the way that organizations engage with customers. She has an additional lens on European retail. Her current research themes include digital business transformation, omnichannel commerce, as well as digital trends and forecasting. Her research also analyzes direct-to-consumer strategies for brands and manufacturers.