Adobe Travel & Hospitality Roundtable:
The Horrors of Transforming Digital Experience & How to Overcome Them

During the next edition of the Adobe Travel and Hospitality Roundtables we will be delving into Digital Transformation. “We are witnessing a dramatic shift in the balance of power between many organizations and their customers across virtually all industries. Price and products are no longer enough; customers value experiences. To attract, win, retain and support customers, organizations need to digitally transform their businesses by leveraging the latest applications, analytics and infrastructure to deliver a differentiated experience. Delivering that experience is no longer a luxury, but a necessity for survival.” Kingstone, S. (2019). A Glass Half-Full? Preparing Businesses for the Hard Work of Digital Transformation.
The session will follow the same structure as previous sessions with mini-presentations from Adobe, our valued customers and our partners on the topic of Digital Transformation.  We’ll touch on what’s gone wrong in the
past with a focus on how you can learn from these lessons and avoid the same pitfalls.
We listened to your feedback from the last Roundtable and will add on separate, non-industry specific, Adobe Solution Roundtables in the afternoon, which will follow the same structure.
When: 31st October 2019
Where: Adobe, White Collar Factory, 1 Old St Yard, London EC1Y 8AF
Time: 8.30am – 4.30pm (followed by networking drinks)
Please select your afternoon focus area.