Make customer experience management your new obsession.
The single most important factor that defines your brand is how you manage the customer experience. But achieving a masterful performance across multiple channels is no easy feat.
Businesses spent most of 2020 adapting to new rules – now we’re ready to put these new insights into practice. Enter the 2021 Digital Trends Survey and make a new start.
Celebrating a decade of innovation.
Take part in the Digital Trends survey and discover what’s on the horizon for 2020.
Celebrating a decade of innovation.
Take part in the Digital Trends survey and discover what’s on the horizon for 2020.
Great CXM is based on five critical pillars.
These pillars help you build and support the entire customer experience from start to finish, getting you one step closer to true digital transformation.
Open, Real-Time Unified Profile
Weave all customer data together to build a truly unified profile, so you can see your customers in real time and build experiences to match.
Content Velocity
Harness vast amounts of content efficiently to create personalised content and experiences at scale.
Cross-Channel Orchestration
Design, connect, deliver and manage experiences across diverse channels and devices to maintain a singular voice throughout the context of the customer journey.
Intelligence
Unlock artificial intelligence and machine learning to amplify the impact of data and content.
Ecosystem
Select a platform that is open and flexible for integrations with internal systems and connects with a rich partner ecosystem, because no single organisation can provide everything.
Trends that are happening closer to home.
2020 Digital Trends in Europe is out now. Find out how a decade of digital trends has shaped the future of your region.
Grow your bottom line. And your brand’s impact.
Forrester found that surveyed customers saw a total ROI of 242% with Adobe Experience Cloud. Read the report Driving Bottom-Line Growth, Productivity Gains And Costs Savings With Adobe Experience Cloud.