Customer experiences need everything.
And we’re the everything leader.

For customer experience, it’s not just about marketing, analytics, advertising, content, commerce, or CRM lead management. It’s about all of them. Great experiences are great differentiators. And there’s only one company that’s a leader in everything you need to deliver them. But you don’t need to hear it from us, see what analysts and customers think.

The reports say it all.

Adobe a leader across the following categories. Get the reports.

Marketing
Analytics
Advertising
Content
Commerce
Lead Management
Marketing
Analytics
Advertising
Content
Commerce
Lead Management

Marketing

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Adobe is a leader in enterprise marketing software suites.

We received the highest scores possible for the current offering and strategy categories in The Forrester Wave™: Enterprise Marketing Software Suites, Q1, 2018. Adobe Experience Cloud also received top scores in artificial intelligence, digital advertising, content and asset management, measurement and optimisation, user experience, consumer privacy, services, product vision, planned enhancements, performance, partner ecosystem and revenue criteria.

“Of the vendors included in this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement.”

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Virgin Holidays
Virgin Holidays

“Through campaign orchestration we can now have conversations with our customers across channels, which increases engagement, experiences and revenue for Virgin Holidays.”

Saul Lopes, Customer Lifecycle Lead, Virgin Holidays

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Analytics

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Forrester

Adobe is a leader in customer analytics.

We received the highest score possible in 20 criteria — including, action, usability, performance, product vision, product road map, partner ecosystem, customer analytics solution revenue and number of customers — in The Forrester Wave™: Customer Analytics Solutions, Q2, 2018.

“[Adobe’s] solution excels at real-time conversion of insights into action, superior usability and context-rich location and device usage analytics.”

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EPSON
EPSON

“Adobe is critical to my team. The customer is receiving an experience that is being personalized, but they don’t realize it’s being personalized. They just recognize that it’s relevant for them.”

Will Harmer, Senior Manager, Insights and Optimization, EE

View EE's story

Advertising

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Read Forrester report

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Forrester

Adobe is a leader in end-to-end ad buying.

We received the highest scores possible in 14 criteria — including, data quality, dynamic creative optimisation (DCO), inventory quality, creative management and campaign set-up and management — in The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2, 2017.

“[Adobe] is the only vendor that has gained access to all paid advertising channels.”

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Hotels.com
Hotels.com

“Adobe Advertising Cloud enabled us to create a quality, seamless experience where the technology was virtually invisible.”

Vincenzo Bruno, Senior Brand Manager, EME, Hotels.com brand

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Content

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Forrester

Adobe is a leader in digital asset management.

We received the highest score possible for the market presence category in The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018. Adobe also received the highest scores possible in video and emerging content support, product vision, past performance, market approach and partner ecosystem.

“Adobe is accelerating the creation and re-use of content by pushing toward microservices and machine learning that will enable auto-creation of assets and experiences.”

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Dunn-Bradstreet
Motorola

“With Adobe Experience Cloud, we’re pushing the boundaries on storytelling to bring audiences news delivered however and wherever they want.”

Chris Taylor, CIO, Telegraph Media Group

Watch Telegraph's video

Campaign Management

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Forrester

Adobe is a Leader in Cross-Channel Campaign Management.

We received the highest overall score for strategy from all 12 vendors evaluated in the Forrester Wave: Cross-Channel Campaign Management, Q1 2018. We were also one of the highest scoring vendors in the campaign design, vision, performance, supporting services and partner ecosystem categories.

“Adobe blends its solid data and audience management capabilities with marketer-friendly, content-rich CCCM design and orchestration tools.”

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hp
hp

"Adobe is constantly setting the bar higher for analytics and personalization success. With Adobe Experience Cloud, we can do more to engage with tens of millions of travelers during their short time at Heathrow.”

Stuart Irvine, Analytics and Optimization Lead, Heathrow Airport

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Customers are always right. And we can always help.

Customers deserve more than just a great product. They deserve a great experience too. Adobe Experience Cloud is an all-in-one solution that ensures incredible end-to-end experiences for your customers.

Customers are always right.
And we always deliver.

Customers deserve more than just a great product. They deserve a great experience too. Adobe Experience Cloud is an all-in-one solution that ensures incredible end-to-end experiences for your customers.