Content personalisation, delivering personalised experiences

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**Experiences should be personal. Anything else is irrelevant.**

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Customer expectations continue to rise. As a marketer, you need to keep your company relevant by making each customer experience personal. Not only are you paying attention to customers’ activity, but you also have to actively provide what they want and need. And you need to deliver highly relevant experiences across every channel. If consumers don’t get what they want, they’ll go elsewhere.

To provide credible answers to questions, JustAnswer had to understand their customers on a personal level. Find out how improved data quality helps JustAnswers.com deliver truly personalised responses and increase year-over-year revenue from existing customers by 110 per cent.

Personalisation and ROI go hand in hand.

You want to drive strong ROI and you know personalising your content is important. But it’s intimidating and seems complicated. First off, you need a plan. And a big part of that plan is a testing and optimisation process to inform your personalisation strategy.

Adobe can help. With Adobe Target, you can easily set up and run tests to determine the best offers, messaging and content. Target lets you deliver personalised content based on a combination of rules-based and machine learning approaches that incorporate behavioural, contextual and off-line variables.

The more you know, the more you can personalise.

Your marketing plan will work only if you know your customers. So, you need to know everything from their preferences to their expectations. You need to be able to identify high-value customer segments through analytics to know which variables to leverage for personalisation.

Adobe can help. Adobe Analytics collects data about customers and provides insights into their interactions across mobile, web and other marketing channels. It intelligently analyses all your customer touchpoints, giving you a richer understanding of the customer journey. With Analytics, you can deliver the most relevant and timely content to consumers.

Disconnected platforms create disconnected marketing.

To deliver personalised content across all your marketing channels, you need a content platform that connects with your other solutions. And you need to build experiences without writing code or relying on others to implement your plans.

Adobe can help. Adobe Experience Manager brings together all your content and assets in a central location to fuel your personalisation strategy. It lets you easily create content for desktops, tablets and mobile devices in one location without writing code. There’s no need to create pages for every device — Experience Manager automatically adjusts each experience using your content.

Bring it all together.

You have a lot of customer data, but it’s scattered. To really understand customers and deliver the most relevant experiences, you need to be able to stitch together all your data sources. You need a solution that helps you to build robust customer profiles and segments using all your insights — online and off-line.

Adobe can help. Adobe Campaign lets you personalise and deliver campaigns across all your online and off-line channels. With Adobe, you can segment and target your customers with precision. Campaign gathers all your data into a single, integrated customer profile. It lets you manage data segments to deliver automated and triggered email campaigns. You can then monitor the performance of all your cross-channel campaigns in one place.

Fully personalised content. With fully integrated solutions.

Marketing has come a long way. In the past, you had to cobble together a series of individual solutions to create a unified digital marketing plan. Adobe has changed that with Adobe Experience Cloud.

Why Adobe.

Today, Adobe Experience Cloud unifies all your marketing tools into one integrated solution. No one else offers such deep integration between analytics, data management, optimisation and personalisation. Which means you can now easily create relevant, personal content that impacts the bottom line.