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Customer expectations continue to rise. As a marketer, you need to keep your company relevant by making each customer experience personal. Not only are you paying attention to customers’ activity, but you also have to actively provide what they want and need. And you need to deliver highly relevant experiences across every channel. If consumers don’t get what they want, they’ll go elsewhere.
Learn how today’s brands are using Adobe Target.
Sky UK embraces customer data to deliver superior cross-channel experiences with Adobe Experience Cloud.
Gaining a deeper understanding of customer behaviour enhances customer segmentation and timely, relevant offerings.
Keeping customers happy in a competitive market by delivering highly relevant experiences across channels
Personalisation and ROI go hand in hand.
Adobe can help. With Adobe Target, you can easily set up and run tests to determine the best offers, messaging and content. Target lets you deliver personalised content based on a combination of rules-based and machine learning approaches that incorporate behavioural, contextual and off-line variables.
The more you know, the more you can personalise.
Adobe can help. Adobe Analytics collects data about customers and provides insights into their interactions across mobile, web and other marketing channels. It intelligently analyses all your customer touchpoints, giving you a richer understanding of the customer journey. With Analytics, you can deliver the most relevant and timely content to consumers.
Disconnected platforms create disconnected marketing.
Adobe can help. Adobe Experience Manager brings together all your content and assets in a central location to fuel your personalisation strategy. It lets you easily create content for desktops, tablets and mobile devices in one location without writing code. There’s no need to create pages for every device — Experience Manager automatically adjusts each experience using your content.
Bring it all together.
You have a lot of customer data, but it’s scattered. To really understand customers and deliver the most relevant experiences, you need to be able to stitch together all your data sources. You need a solution that helps you to build robust customer profiles and segments using all your insights — online and off-line.
Adobe can help. Adobe Campaign lets you personalise and deliver campaigns across all your online and off-line channels. With Adobe, you can segment and target your customers with precision. Campaign gathers all your data into a single, integrated customer profile. It lets you manage data segments to deliver automated and triggered email campaigns. You can then monitor the performance of all your cross-channel campaigns in one place.
Fully personalised content. With fully integrated solutions.
Why Adobe.
Today, Adobe Experience Cloud unifies all your marketing tools into one integrated solution. No one else offers such deep integration between analytics, data management, optimisation and personalisation. Which means you can now easily create relevant, personal content that impacts the bottom line.
Let data drive your experiences.
No matter the industry, data enhances your ability to engage customers. See how various industries benefit from data-driven marketing.
