Marketing performance measurement.
Revealing the true results of marketing campaigns.
“I want to measure the critical stages of my customer journey and how to optimize those experiences.”
“There’s got to be a way to get credit for the impact of my content.”
Campaign measurement and optimization are increasingly complex. Here are four challenges marketers like you face:
Move past the competition with a better understanding of how your marketing campaigns perform.
Only 13% of companies feel strongly that they have identified their customers’ decision journeys and understand where to focus marketing.
Nearly half cannot measure the critical stages of the consumer decision journey.
Take the guesswork out of marketing performance.
Marketing performance measurement = Analyzing customer experiences across every channel to optimize the customer journey and improve marketing effectiveness.
online and offline data in a single customer profile.
personalized content and offers with rich data.
content delivery across any marketing channel.
results and gain insights for the next campaign.
your marketing mix through continuous testing.
the value of each marketing touchpoint.
Your data should do more than judge the past.
The Adobe advantage
Solutions to see the big picture.
Our tools, powered by advanced statistics and machine learning, give you data from all marketing channels in one place. With this perspective, you can see the impact of each interaction on customer conversion, and accurately predict future outcomes of different campaigns. By uncovering these insights in real-time, you’ll know where to invest your resources and budget.
Programmatic ad-buying helps you forecast the best mix of search, display, and social ads based on your budget. It also automates the execution of your media plan by delivering the most relevant content to your highest-value audiences. With real-time paid media data and rich analytics, you’ll have all the insights you need to continually optimize your customer journey — and the confidence that you’ve invested your marketing dollars for the best possible return.
“Adobe helps us bridge the gap between marketing and sales to understand the impact of content, channels, and campaigns on conversion.”
By improving marketing performance measurement with Adobe, CSC was able to:
- Double the number of monthly marketing leads by optimizing and targeting content for audience segments.
- Personalize digital experiences by integrating insights with third-party solutions.
- Automate tag management for 14,000 web pages and give developers more time to spend on personalization and testing.
- Increase engagement on social media by quickly and accurately identifying relevant conversations with social filters.