To truly deliver world-class experiences, you need to unite behavioural, transactional and operational data so that you can understand what your customer is doing at the moment, on any device, through any channel. That takes a solution that reimagines customer experience management and allows you to weave all of your data — CRM, ERP, commerce, sales, product usage and more — into that complete, customer profile that lets you take action in real time.
The Open Data Initiative makes data accessible across your organisation. and allows you to feed the real-time customer profile within Adobe Experience Platform. Transform raw data into structured information using a single data model ready for AI-driven insight and action through Experience Platform and Experience Cloud.
Read the latest news on the Open Data Initiative