24 Free and customisable before and after templates designed for businesses



Before and after visuals are an excellent way to showcase your best services and products. Whether you’re a dentist promoting teeth whitening or a dog groomer looking for more furry customers, before and after photos can really help seal the deal and secure your next customer. You can’t argue with a photo, so if you have amazing transformation pictures, save them for your next marketing campaign!

The key to creating a good before and after campaign lies in firstly getting the visuals right, and, secondly, picking the perfect layout for your content. If your visuals are dull and boring, you’ll struggle to catch the attention of your audience. Conversely, a good photo can sell a product or service in a heartbeat. If your poster or flyer doesn’t convey professionalism, your before and after photos will lose their impact. However, it’s easy to create professional and effective marketing materials using Adobe Express. In this article, we’ll show you how to use Adobe Express’ top 24 free before and after templates and explore more examples of great marketing posters and flyers to help your business grow.

The best customisable before and after business templates.

Some of our favourite before and after business templates are the simplest; they lead with strong visuals, and they are designed to evoke feelings of confidence, trust, and excitement in customers. To put it simply, these templates hold a lot of space for your dull before and stunning after images, with room for simple messages that encourage your audience to call, book, or buy now!

Browse Adobe Express’ business templates with powerful visuals and messaging. Once you’ve found a template you like, you can easily edit the design to add more visuals and create a before and after business poster.

How do you make good before and after pictures?

It can be hard to find the right visual to really do your business justice. Explore these suggestions for improving your phone photography skills or if you need a hand creating a unique before and after image, try Adobe Express’ new generative AI tools. All of Adobe Express’ templates have been professionally designed, so once you’ve got photos that you’re happy with, you can easily add them to your chosen template and generate your before and after poster in minutes.

Sometimes, one before and after isn’t enough, and if that’s the case, you might want to use Adobe Express’ collage templates to highlight all the good bits about your business.

Take a look at these Collage Templates.

How to promote your business with before and after templates.

If your business isn’t selling a product or service that has a visual impact on your customer (like a home cleaning product) then there are other ways you can showcase your product. Use comparison templates to demonstrate how you help your customers improve their lives. A private tutor might demonstrate an improvement in their pupils’ grades. An extermination business could showcase the percentage of happy customers who have used their services to get rid of unwanted pests.

Discover easy customisable comparison templates on Adobe Express. With bold colours and a design that allows you to compare a before and after scenario, you can show your audience how your business can help them.

Create Comparison Infographics using our range of templates in Adobe Express:

Before and after poster templates for marketing your business.

Transformation poster templates are a great way to catch the attention of potential customers and highlight how things might look or feel if they chose your business. From a beautiful new living room after a renovation, to a healthy new look after a body transformation, show your customers what they’re missing out on and encourage them to choose your business over your competitors.

Adobe Express has transformation templates that allow you to highlight the image that you want etched into your customers’ minds. Edit your ideal template using Adobe Express’ editing tools and make your professional-looking template ready for business use!

Customise Transformation Templates in Adobe Express:

Try Adobe Express for your before and after marketing content today

Useful things to know.

What makes a great before and after marketing campaign?

Usually, the photos will speak for themselves, so if your business is selling a product or service that transforms your customers’ lives, capture this and use it in your marketing campaign.

Can I add my own before and after photos to the template?

Yes! You can easily add any photos to the Adobe Express templates to make the content your own. Once you’ve chosen your preferred template, go ahead and use the Adobe Express tools to edit your template and add your own visuals.

Is Adobe Express free to use?

Yes, Adobe Express is free to use. You can sign up and get access to hundreds of free assets, including templates, fonts, and more! Get started with Adobe Express now.