Introducing the Adobe Express social media caption writer.



Does crafting creative, engaging social media captions leave you stuck sometimes? Adobe Express' new social media caption writer can help!

This handy tool takes the guesswork out of writing effective social posts. Whether you need a spark of inspiration or want to refine existing copy, the caption writer has you covered. Let's dive into how it works and why it's a must-have for marketers and content creators.

Create New Captions from Scratch

Feeling uninspired? Just enter a brief description of what you want to post about in the caption writer. It will automatically generate a new caption packed with relevant hashtags, emojis, and compelling copy.

But, if the initial suggestion doesn't quite hit the mark, you can simply generate a new option with one click.

Once you have a caption you like, it's easy to lengthen, shorten, or rewrite it further to perfect the tone and length for each social platform. Fine-tune it until it aligns with your brand voice and creative vision.

Revamp Existing Copy

Already have existing source material like a blog headline, marketing email, or product description? Just paste it into the caption writer and select "Rewrite" to transform it into a punchier, more engaging, social media-friendly form.

You can also use the "Shorten" option to condense longer text into a concise, caption-ready format that complies with character limits. This makes it simple to repurpose existing website, email, and other copy while ensuring your posts follow social media best practices.

Editable social media template examples

facebook-post, instagram-story, instagram-square-post

Template IDs

(To pull in manually curated templates if needed)





(Full, Std, sixcols)



(number of templates to load each pagination. Min. 5)



Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Most Viewed


(true, false, all) true or false will limit to premium only or free only.


Streamline Your Social Workflow

By providing a constant stream of fresh caption ideas and seamlessly refining text, Adobe Express' caption writer eliminates one of the biggest time sinks for busy social media marketers and content creators.

Stop stressing over crafting the perfect posts from scratch and let the caption writer handle the heavy lifting. Its suggestions act as a springboard for your own creative ideas, sparking creativity and streamlining your process.

Boost your brand by scheduling your content

Once you land on a killer caption, you can schedule and publish it straight from Adobe Express' simple and intuitive content calendar. This all-in-one workflow streamlines your process for maximum efficiency.

Stop treating captions as an afterthought and start viewing them as prime opportunities to creatively connect with your audience. With the caption writer's help, publishing scroll-stopping posts that inspire engagement will become second nature.

Ready to simplify your social media workflow and create more high-impact content? Sign up for Adobe Express today to experience the caption writer and our full suite of easy-to-use design and social media tools.