The number of devices and platforms consumers use during the buying cycle has increased exponentially over the years, making it difficult for marketers to identify the best channel, message and time for a specific audience. While this is a challenge, marketers are turning to Adobe for the expertise and capabilities needed to deliver integrated experiences across all channels.
We are incredibly honoured that Adobe was named a leader in this report: ”Gartner: Magic Quadrant for Multichannel Marketing Hubs.” Adobe is positioned furthest for Completeness of Vision.
Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail call centres, paid media and email. For this report specifically, we believe that Gartner investigated the current offering, strategy and market presence of 21 of the most significant solutions in today’s market.
At Adobe, we continue to innovate our MMH functionality to include a single, accessible customer profile; real-time interaction management; and predictive analytics that let marketers not only identify who their customers are and what they want, but provide a relevant, personalised experience in the moment it matters.
Additionally, our offer continues to expand and evolve with the integration of the Adobe Experience Cloud that enables marketers to streamline the creation, workflow, deployment and analysis of content with Adobe Experience Manager and anticipate the customer’s likelihood to purchase and the next best channel and next best message with Adobe Analytics.
We are humbled to have received such an honour of being named a leader in the Gartner report and invite you to see for yourself how Adobe Campaign helps brands provide meaningful, personalised and relevant experiences across channels.
Download the full report to learn more.
Gartner Magic Quadrant for Multichannel Marketing Hubs, Adam Sarner, Andrew Frank, Jennifer Polk, Noah Elkin, Benjamin Bloom, 24 April 2018. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.