The industry characterised by constant invention, rampant competition and rapid obsolescence cycles also leads the way in digital adoption. A report recently released by Adobe and Econsultancy reveals that, perhaps fittingly, companies in the technology industry are leaders in both becoming digital first and digital integration. The “2017 Digital Trends in Technology” report is based on a sample of over 900 respondents working in the technology sector who were among more than 14,000 digital professionals taking part in the annual Digital Trends survey.
In this report, we highlight differences between industries, specifically profiling the technology industry. More importantly, we were able to tease out some of the nuances underlying the differences in the technology industry such as the motives, dynamics and disruptions that are driving behaviour. The report offers a wealth of valuable information — not just for practitioners in the technology industry, but for anyone who deals with the technology industry. Following is a summary of some of our key findings.
Companies in the Technology Industry Are Digital Leaders.
Our research revealed that organisations in the technology sector are, in many ways, digital leaders. For example, technology organisations are nearly twice as likely as their peers to classify themselves as digital first (19 per cent vs. 10 per cent), putting the sector in third place (after gaming, gambling and media) out of the 15 key sectors we analysed. This eagerness for digital may, perhaps, be explained by the drastic changes in purchasing behaviours that have driven a shift toward hybrid, agile product offerings and ‘as-a-service’ models of payment. This has created the need for tech organisations to foster an ongoing, high-touch relationship with their customers, which is more easily accomplished using digital technologies.