Visual campaign orchestration that’s second nature. But first in class.
Marketers now have an intuitive way to design, execute and manage customer experiences across channels. Using simple drag-and-drop icons, you can easily control your marketing content, channels, scheduling, budgeting and resources. And then watch results in real time.
Orchestrate the customer journey with easy-to-use visual workflows and icons. Create targeting and channel execution strategies all in one place.
Adapt to changing customers needs with the ability to start, stop, pause and restart campaigns. Execute your campaigns from an on-premise, hybrid or cloud environment.
Design your campaigns from audience segmentation, offer and channel selection to message rendering and testing with a graphically rich, touch interface.
Take control of your campaigns.
With easy-to-use calendar, budgeting, approval and measurement tools, you can take control of your marketing campaigns — from planning and execution to optimisation and measurement.impact. Lastly, you’ll better target content that boosts ad revenue.
Plan your campaigns across an extended timeline and effectively manage plans, activities, budgets and results in a single environment that can also be extended and localised for distributed organisations.
Execute on your campaigns by reaching customers through personalised channels—both online and off-line. Optimise email delivery on multiple devices through testing and responsive design strategies.
Automate your campaigns through customer journeys based on their interactions and actions. Automate data management—data capture, extraction and loading—as well as your internal teamwork processes.
Measure the results of your campaigns to get a complete picture of what works, what doesn’t and what you can improve. Then gather and report your data so you can analyse it more effectively.
Turn automated workflows into automatic savings.
With greater automation and workflow reusability, the Adobe Campaign has enabled C Spire Wireless to triple the number of campaigns with no additional head count. Find out how.
“We’re able to sustain more meaningful, relevant conversations with our customers across all touchpoints, which has not only improved the customer experience, but business results.”
— Justin Croft, manager of campaigns and promotions, C Spire Wireless
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Read our use-cases for best practices in Campaign.