What is Adobe Primetime?
It’s a cloud-based service that helps broadcasters, cable networks and service providers capitalise on their data and technology to increase advertising and subscription revenue.
Reduce ad waste.
Use Adobe Sensei machine learning to reduce waste on campaigns guaranteed against third-party measured demos.
Improve ad targeting.
Boost your inventory yield by using data and dynamic ad insertion for better ad targeting.
Deliver optimal TV everywhere.
Give your subscribers the TV content they want anywhere, without unauthorised account sharing.
Create high-quality video experiences.
Deliver high-quality video ad experiences to your audience across every device and platform.
See what Primetime can do.
Drive your advertising revenue.
Use machine learning to dramatically cut waste for ad campaigns guaranteed against third-party measured demos.
Dynamic Ad Insertion
The world’s largest media companies rely on Primetime Dynamic Ad Insertion to deliver TV-quality, targeted video ad experiences for the biggest live events.
Boost your subscription revenue.
Unlock pay TV content on any device with the Emmy award–winning solution that powers 99% of pay TV households in North America.
Reduce unauthorised account sharing across all of your streaming pay-TV properties.
Use a single workflow to build and deliver video across every device and platform.
Integrate with Adobe Experience Cloud.
Primetime for programmers.
Primetime gives programmers the power to use data and technology to maximise the yield of their ad inventory.
Primetime for operators.
Primetime helps MVPDs deliver optimal TV Everywhere experiences to their subscribers and maximise their subscription revenue.
See how our customers succeed with Primetime.
Learn how to solve business problems.
Read our use cases for best practices in streaming video.