Everyone loves getting exactly what they want.

Present the kinds of relevant and personal experiences that keep your customers coming back.

Search-driven merchandising

Understand what your customers want by seeing how they navigate through your site.

A/B testing

Easily set up and run tests — even several at the same time — to determine the best offers, messaging and content.

Automated personalisation

Automate targeted content to individual customers with our self-learning algorithm.

Mobile optimisation

Reengage your app users with location-based targeting and by testing experiences.

Targeted recommendations

Automatically deliver content and recommendations using historical and affinity data.

Data alone won’t help you. Understanding it will.

Read our guide, Nine Common A/B Testing Pitfalls and How to Avoid Them, to learn how to achieve greater ROI through testing.

Profiles and audiences

Create a single profile in Adobe Marketing Cloud that you can share between solutions with the check of a box.

Multivariate testing

Use simple multivariate tests to get a clear understanding of the best opportunities for delivering targeted content.
Use preset or customised rules, including those defined by visitor location, to target content to a specific audience.

Analytics-enhanced reporting

Sync customer data with Adobe Analytics for better targeting and more precise test filtering.

Adobe Target services

Get best practices and industry-leading support from Adobe consultants.






Learn how to solve business problems.

Read our use cases for best practices in Target.