Personalization pays off. Especially when you test and automate it.

Adobe Target

What is Adobe Target?

It’s a personalisation solution that makes it easy to identify your best content through tests that are easy to execute. So you can deliver the right experience to the right customer.
Conversation Rate Optimization

Conversion Rate Optimization

Engage and convert more by testing to improve every stage of the customer journey.
Content Personalization

Use automation to get personal.

Automation is an easy way to personalise customer interactions in real time.

Mobile App Optimization

Test and personalize the app experience based on user behavior and mobile context.

See what Target can do.

Easily set up, test and deliver targeted experiences to your customer segments.
Use self-learning algorithms to create deeper engagements and better cross-selling.
Increase mobile engagement and revenue with A/B testing and geolocation targeting.
Automatically present personalized recommendations to your customers based on their behavior and relevant data.


Testing only takes a few clicks.

See how easy it is to use Target.



Find out if your targeting stacks up.

Discover your strengths and learn where to focus your efforts for better web optimisation with our Target Self-Assessment Tool.


Make room for improvement.

Learn the best online optimisation strategies for boosting your bottom line with our ROI calculator.

See how leading brands succeed with Adobe Target.  

This discount airline saw returns on its cross-channel ad campaigns take flight after using Adobe Marketing Cloud.
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Heathrow ‘makes every journey better’ for 75 million passengers a year,  through personalisation, context and relevant information.
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RBS uses Adobe Marketing Cloud solutions to retarget content to the right customers.
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Lessons from the personalisation pros.

Get the 2014 Digital Marketing Optimization Survey Results to see how top companies use personalisation to drive better results.

Learn how to solve business problems.

Read our use-cases for best practices in marketing optimization.