Personalisation shows your customers that you think of them as individual people — and not just as sales. In fact, according to Accenture, 41% of consumers switched companies in the U.S. last year due to a lack of personalisation. Clearly, it makes a difference.
Read The Winning Playbook for Experience Personalisation to learn:
- The maturity model that moves your content toward deeper personalisation
- Strategies for building an inclusive program roadmap that aligns your teams
- How you can build customised experiences for diverse audiences
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